Branch Sales Manager-Housing Loans

Ujjivan Small Finance Bank

Muzaffarpur

On-site

INR 600,000 - 1,200,000

Full time

2 days ago
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Job summary

Ujjivan Small Finance Bank Ltd. Branch Sales Manager-Housing Loans role focuses on engaging customers, understanding housing loan requirements, and driving end-to-end mortgage sales from the branch.

The position requires 3–6 years in sales, with housing loan exposure, and a Graduate or Postgraduate in housing industry. Willingness to travel/relocate as per business needs; reports to Area Manager-Housing.

Qualifications

  • Graduate with 2 years housing industry experience.
  • PG with 2 years housing industry experience.
  • 3–6 years in sales and documentation of loans, with at least 2 years in Housing Loans, home loans or loan against property.
  • Willingness to travel and relocation as per business requirements.

Responsibilities

  • Interact with customers to assess housing loan needs and create demand.
  • Manage end-to-end sales lifecycle from tapping prospects to lending.
  • Negotiate with customers and ensure timely disbursement of loans.
  • Implement marketing activities to enhance market penetration through branches and connectors.
  • Set up distribution via builder empanelment (APF) and manage stakeholder relationships.

Skills

Team leadership
Sales targeting
Customer engagement
Travel readiness

Education

Graduate with 2 years housing industry experience
Postgraduate with 2 years housing industry experience
Relevant certifications shall be an added advantage

Tools

Lending software
MIS systems

Job description

JOB TITLE : Branch Sales Manager-Housing Loan


GRADE : M


DEPARTMENT : Housing Loans


LOCATION : BRANCH


SUB-DEPARTMENT : TYPE OF POSITION : Full-time


REPORTS TO : Area Manager-Housing


REPORTING INTO


  • Loan Officer-Housing Loans

  • Relationship Manager-Housing Loans.


ROLE PURPOSE & OBJECTIVE


  • Interact with the customers, look out for the requirements of the customers who wish to take a housing loan, creating the demand for the same and fulfilling the demand.

  • Managing End to End sales life cycle of tapping prospects through marketing activities, understanding their requirement and rendering advice

  • Negotiating with customers, timely disbursement of loan and providing other Bank Products.

  • Implementing tactics to enhance market penetration through Bank branches, Connectors, customer referrals and marketing activities.

  • To set up distribution through builder Empanelment (APF), Marketing activities, relationship management with stakeholders as required


FINANCIAL SIZE


  • Cost of hiring and placing new Loan Officers/Relationship Managers at Branches.

  • Operational Cost of managing the Conveyance and Claims of Relationship Officers.

  • Cost of procurement marketing collaterals, sales aids.

  • Shall be expected to manage a portfolio of Rs.5 Cr. Progressively.

  • Managing a Housing vertical’s products across the location of operations

  • Managing assets like marketing collaterals, Stationary, Dockets and Systems

  • Managing the team of LO/RMs reporting into this role.


NON-FINANCIAL SIZE


  • Cost of hiring and placing new Loan Officers/Relationship Managers at Branches.

  • Operational Cost of managing the Conveyance and Claims of Relationship Officers.

  • Cost of procurement marketing collaterals, sales aids.

  • Shall be expected to manage a portfolio of Rs.5 Cr. Progressively.

  • Managing a Housing vertical’s products across the location of operations

  • Managing assets like marketing collaterals, Stationary, Dockets and Systems

  • Managing the team of LO/RMs reporting into this role.


Business/ Financials


  • Aligning with bank Branches & other Ujjivan teams (Micro-Banking & others) for increasing Traffic for HL

  • To set up distribution via connector enrollment and engagement through builder Empanelment (APF)

  • Targets on number & value of files for Log-in, approval, disbursement of HL

  • Collection of Bounced cases for no zero-default track of all customers sourced

  • FTR on all files


Customer (Both Internal & External)


  • Attend and address customer queries and grievances within the defined TAT.

  • Managing internal and external customer relationship to ensure customer satisfaction.

  • Ensure customers are educated about all products/services offered by Ujjivan.

  • Ensure lower customer attrition by providing different products as per customer requirement.

  • Focus on lower TAT as per laid down standards.


Internal Process


  • Manage and nurture the team reporting into this role

  • FTR on all work/processes/ files

  • Well spread file flow of log-in and disbursal over a month.

  • Documentation and preparation of process manuals


Innovation & Learning


  • Work towards grooming self for next level of Area manager with help of supervisors.

  • Completion of goal setting and appraisal on time


MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications


  • Graduate with 2 Year experience in Housing industry

  • Post Graduate with 2-year experience in Housing industry


Experience (Years and Core Experience Type)


  • 3-6 years in sales and documentation of loans of which at least 2 years in Housing Loans, home loans or loan against property in an NBFC/ Bank/HFC. Mixed experience of Sales & Credit is acceptable, but should be predominantly in sales


Certifications


  • Relevant certifications shall be an added advantage


Functional Skills


  • Ability to create teams and drive sales performance. Will be required to take complete ownership of Housing business at Cluster level.

  • Ability to engage with customers, Plan & execute Marketing and Sales promotion

  • Ability to speak and read regional language(s)- is desirable. Ability to communicate in English (Read-speak-write) is required. Has good verbal fluency and uses simple, clear and purposeful language.

  • Adequate Computer knowledge


Behavioral Skills


  • Sound Product knowledge

  • Should possess Training Skills

  • Willingness to travel & relocation as per business requirements and career opportunities

  • Managing customer relations

  • Performance oriented


Competencies


  • Good Computer Knowledge

  • Competent to handle MIS systems and Lending Software


KEY INTERACTIONS


  • Product and Marketing Team

  • Regional Operations, Credit

  • Audit, Vigilance and FCU team

  • Area Technical Manager

  • Legal Vendors

  • External marketing agencies

  • Competitor Counterparts


PREPARED BY: Shivkumar V Chelluboyina


DATE: 15-01-2025


REVIEWED BY: Pradeep B


DATE: 15-01-2025


LAST UPDATED BY: TM Team


DATE: 13-03-2025

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