Branch Manager - Patna

Aditya Birla Sun Life Asset Management Ltd (AMC); Nalanda; On-site; INR 450,000 - 600,000; Full time

Job summary

Aditya Birla Sun Life Asset Management Ltd is seeking a branch-focused sales professional to plan and execute strategies across Banking, National Distributors and IFAs. The role emphasizes expanding distribution, achieving AUM growth, and coordinating with partners for sustained profitability.

The position requires strong relationship building, channel management, and the ability to drive initiatives in a competitive market while aligning with regulatory norms and company goals.

Qualifications

• Experience in retail sales channels and distributor management.
• Ability to engage with banks, NBFCs, and IFAs to expand distribution.
• Strong coordination across multiple channel partners to drive growth.

Responsibilities

• Drive retail sales through Banking, IFA and National Distributor channels.
• Profile distributors and tailor offerings to their requirements.
• Conduct regular distributor meetings and trainings; ensure timely updates.

Skills

Retail Sales

Distributor Management

Channel Partnerships

Job description

Job Purpose

The responsibility of this role is to plan, implement and achieve the sales targets for the branch by developing channels like Banking, National Distributors and IFAs for central & harbor suburbs through distributor engagement & expansion.

Job Context & Major Challenges

Job Context \ Job Challenges:

Organisation Context

Established in 1994, Birla Sunlife Asset Management Company, (BSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc., a leading international financial services company in Canada.

BSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 1 Lakh 40 Thousand Crores (as on Dec 2015). Out of the 42 fund houses in the country, BSLAMC ranked 1st in Fixed Income AUM and 5th in Equity AUM category respectively. As of December 2015, the Average AUM market Share of the organisation was approx 10.2%. The company grew its investor client base by 20% to about 2.42Mn from 2.01Mn from the previous year, thereby bagging a second position in this category.

Distribution Network: BSLAMC has a footprint in 150 locations across the country with approx 45,000 IFAs, 190 National Distributors & 85 banking partnership. BSLAMC also has its offshore presence through its rep offices in Singapore, Dubai & Mauritius. The employees’ strength of BSLAMC is approx. 1000 employees (Onrolls and Associates as on Dec 2015). BSLAMC has a customer base of approx. over 2.5 million customers as on Dec 2015 with total gross sales of approx. 8.8 lac Crores

One Of The Key Challenges For BSLAMC Has Been To Maintain a Balance Between Moving With Dynamic And Constantly Changing Regulatory Norms Of The Country And Maintaining Growth And Profitability In The Extremely Competitive Market. And Some Of Key Strengths Of The Organization That Have Helped It To Sustain And Grow Are

• Focus on Technology – The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders, whether it is employees, clients or distributors
• Product Innovation – BSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative, category defining products like Birla Cash plus, etc.
• Research based approach – BSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in

Job Context

• In context to the organization, the Banking Distribution, IFA and ND channels are a very integral and critical part of the Retail Distribution setup.
• Plan, organize & manage all activities to drive Retail Sales through all the channels in the region to increase AUM, market share, quality and profit potential of assets.
• The Banking Distribution compromises of the Retail and Private Banks.
• As these retail channels cater to very different class and set of clients and client requirements, it gives us a platform to promote our diversified set of products based on these requirements.

Key Challenges For The Role Are As Follows

• To ensure an increase in visibility activities.
• Lack of a measurement tool for performance, thus the branch manager has to manually maintain and update performance data.
• Difficulty of coordination with different channels of distribution

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Retail Sales Execution

o Drives ongoing sales from the defined relationships and contribute towards regions achievements

• Obtains and analyzes information from market to identify new clients, makes direct pitches, liaises with channel partners to increase sales
• Profiles distributors and caters to their requirements to ensure ongoing business from them

KRA2 Distributor Empanelment & Engagement

o Conducts regular meetings and contact with the distributors

• Undertakes empanelment and activation of distributors
• Disseminates updates and other product related information in timely manner
• Organizes and executes trainings and engagements for partners

KRA3 Reporting and compliance

o Ensures 100% compliance with internal reporting & audit systems

• Provides weekly reports to Regional Heads
• Updates sales portal with requisite information to facilitate information collation and analysis

KRA4 Branch Administration

o Ensure branch administration in order to help maintain and grow sales in the region.

• Ensure good rating for the branch and get well equipped for internal audit.