Branch Manager - Multilpe locations

Ujjivan Small Finance Bank

Bali

On-site

INR 600,000 - 1,200,000

Full time

4 days ago
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Job summary

Ujjivan Small Finance Bank is seeking a Branch Manager to drive branch liabilities, ensure exceptional customer service, and manage operations. You will lead a team, implement local campaigns, and maintain regulatory compliance across processes.

The role requires experience as a branch leader with strong sales, customer relationship management, and cross-selling capabilities. Located at a branch, with full-time duties and close coordination with regional teams.

Qualifications

  • Graduate in Commerce/Business/Economics or related subjects; PGDM/MBA preferred.
  • Total 7–12 years experience in core banking sales with regulatory knowledge.
  • Prior experience as Branch Manager for 1–2 years.

Responsibilities

  • Drive liabilities targets for the branch and manage customer service excellence.
  • Lead a team of 5–7 staff, monitor performance and ensure adherence to compliance.
  • Oversee branch operations, cash management and service quality.
  • Coordinate with product and marketing teams for branch campaigns.
  • Ensure KYC/AML compliance and regulatory norms at the branch.
  • Develop local marketing strategies to strengthen the Ujjivan brand.

Skills

Branch Management
Team Leadership
Retail Banking
Customer Relationship
Sales & Cross-Sell
Regulatory Knowledge

Education

Graduate in Commerce/Business/Economics
PGDM/MBA (Tier 2/3 college preferred)

Job description

POSITION DESCRIPTION

JOB TITLE : Branch Manager

GRADE : CM

DEPARTMENT : Branch Banking

LOCATION : Branch

SUB-DEPARTMENT : TYPE OF POSITION : Full-time

REPORTS TO : Cluster Head/Regional Head – Branch Banking

REPORTING INTO

Direct Reporting
  • RM
  • BDE/AAM/AM
Dotted line reporting of
  • BOO/BOSM
  • ROLE PURPOSE & OBJECTIVE
  • This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
  • The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.
  • This role is applicable only to Gold & Silver Branches.
KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
  • Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
  • This role is responsible for driving the entire business targets for liabilities assigned to the branch.
  • Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements
  • Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services
  • Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
  • Monitor daily performance of branch staff.
  • To manage a team of 5 to 7 employees.
  • Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews.
  • Ensure all deferrals taken are cleared within the specific period.
  • Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met.
Customers
  • Ensure customers are educated about all products/services offered by Ujjivan
  • Ensure courteous customer service is offered to customers by the branch staff
  • Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.
  • Lead customer connect initiatives in the branch vicinity
Internal Process
  • Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels
  • Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,

ensure compliance with Know Your Customer (KYC), Anti- Money Laundering (AML), audit and other regulations & applicable laws in the branch

  • Monitor, control & minimise all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality
  • Oversee accurate cash management and tallying of accounts in the system through the Cashier
  • Accountable for branch safety including security of cash/vault etc.
Learning & Performance
  • Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch
  • Ensure adherence to training man-days/ mandatory training programs for self and reportees
  • Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees
  • Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branch operations team
  • Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work
  • Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)
MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
  • Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred
Qualifications
  • Should have overall experience of 7-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking/micro-finance.
  • Should have worked as a Branch Manager for at least 1-2 years.
Functional Skills
  • Sales & marketing skills – across multiple products.
  • Should have managed a deposit book of 25 to 75 Cr.
  • Knowledge on liabilities products & unsecured loans products
  • Knowledge of basic accounting and finance administration
  • Analytical skills
  • Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans
Behavioral Skills
  • Managing Customer Relations and excellent service orientation and relationship management skills
  • Communication Skills - fluent in the local language & English
  • Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff.
  • Achievement/Performance oriented
  • Product knowledge
  • Training Skills
  • Willingness to travel & relocation as per business requirements and career opportunities
Competencies
  • Planning and Organizing
  • Customer Focus
  • Managing Relationships
  • Driving Execution
  • Collaborating
  • Coaching
  • Business Acumen
  • Influencing
KEY INTERACTIONS
  • Regional Product & Marketing team
  • State HR
  • Cluster Operations Excellence Manager
  • Regional Service Quality
  • Regional Admin & Infra
  • SPOC - ATM
  • Regional Audit Manager
  • Cash management agencies
  • BC Agents
  • Civil/Electrical infra vendors
  • ATM vendors
  • SLBC
  • Other banks in vicinity
  • Community forums

PREPARED BY: Priyanka Pal

DATE: 14-02-2024

REVIEWED BY: Jyothi Mohan

DATE: 15-02-2024

LAST UPDATED BY: TM Team

DATE: 17-02-2024

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