Branch Manager - Multilpe locations

Ujjivan Small Finance Bank Ltd.

Aligarh

On-site

INR 1,800,000 - 2,400,000

Full time

16 hours ago
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Job summary

Ujjivan Small Finance Bank Ltd. is seeking a Branch Manager to drive liabilities targets, oversee branch operations and ensure top-notch customer service. You will lead a 5–7 person team, coordinate with product and marketing to run local campaigns, and ensure strict regulatory compliance while delivering strong business results.

The role is based at a branch in India, with accountability for branch performance, cash management, and customer engagement in a gold & silver branch context.

Qualifications

  • Drive liabilities targets for the branch and ensure branch targets are met.
  • Ensure exceptional customer service and a proactive sales environment.
  • Oversee branch operations, cash management and service quality.
  • Adhere to banking regulations and risk/compliance requirements.
  • Lead a team of 5–7 staff and mentor the branch team.

Responsibilities

  • Implement branch marketing and communication strategies to strengthen the brand.
  • Drive campaigns with product and marketing teams at the branch level.
  • Cascade targets to staff and track achievement via reviews.
  • Monitor daily performance of branch staff and ensure regulatory adherence.
  • Manage compliance with KYC/AML and audit requirements.

Skills

Branch banking sales
Regulatory compliance
Team leadership
Customer service
Cross-selling
Cash management

Education

Graduate in Commerce/Business/Economics
PGDM/MBA from Tier 2/3 college preferred

Job description

  • POSITION DESCRIPTION
JOB TITLE : Branch ManagerGRADE : CMDEPARTMENT : Branch BankingLOCATION : BranchSUB-DEPARTMENT : TYPE OF POSITION : Full-timeREPORTS TO : Cluster Head/Regional Head – Branch BankingREPORTING INTODirect Reporting
  • RM
  • BDE/AAM/AM
Dotted line reporting of
  • BOO/BOSM
  • ROLE PURPOSE & OBJECTIVE
  • This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
  • The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.
  • This role is applicable only to Gold & Silver Branches.
  • SIZE OF THE ROLE
FINANCIAL SIZENON-FINANCIAL SIZE
  • Entire liability target for the branch
  • CASA Book – as per the branch
  • TASC Book – as per the branch
  • BB-FIG Book – as per the branch
  • Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
  • Number target for all the respective products.
  • CA
  • SA
  • TASC
  • Snr Citizen
  • HNI
  • NR
  • KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
  • Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
  • This role is responsible for driving the entire business targets for liabilities assigned to the branch.
  • Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements
  • Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services
  • Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
  • Monitor daily performance of branch staff.
  • To manage a team of 5 to 7 employees.
  • Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews.
  • Ensure all deferrals taken is cleared within the specific period.
  • Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met.
Customers
  • Ensure customers are educated about all products/services offered by Ujjivan
  • Ensure courteous customer service is offered to customers by the branch staff
  • Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.
  • Lead customer connect initiatives in the branch vicinity
Internal Process
  • Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels
  • Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,
ensure compliance with Know Your Customer (KYC), Anti- Money Laundering (AML), audit and other regulations & applicable laws in the branch
  • Monitor, control & minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality
  • Oversee accurate cash management and tallying of accounts in the system through the Cashier
  • Accountable for branch safety including security of cash/vault etc.
Learning & Performance
  • Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch
  • Ensure adherence to training man-days/ mandatory training programs for self and reportees
  • Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees
  • Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branch operations team
  • Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work
  • Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)
  • MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
EducationalQualifications
  • Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred
Experience
  • Should have overall experience of 7-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking/micro-finance.
  • Should have worked as a Branch Manager for at least 1-2 years.
Certifications Functional Skills
  • Sales & marketing skills – across multiple products.
  • Should have managed a deposit book of 25 to 75 Cr.
  • Knowledge on liabilities products & unsecured loans products
  • Knowledge of basic accounting and finance administration
  • Analytical skills
  • Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans
Behavioral Skills
  • Managing Customer Relations and excellent service orientation and relationship management skills
  • Communication Skills - fluent in the local language & English
  • Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff.
  • Achievement/Performance oriented
  • Product knowledge
  • Training Skills
  • Willingness to travel & relocation as per business requirements and career opportunities
Competencies
  • Planning and Organizing
  • Customer Focus
  • Managing Relationships
  • Driving Execution
  • Collaborating
  • Coaching
  • Business Acumen
  • Influencing
  • KEY INTERACTIONS
INTERNAL EXTERNAL
  • Regional Product & Marketing team
  • State HR
  • Cluster Operations Excellence Manager
  • Regional Service Quality
  • Regional Admin & Infra
  • SPOC - ATM
  • Regional Audit Manager
  • Cash management agencies
  • BC Agents
  • Civil/Electrical infra vendors
  • ATM vendors
  • SLBC
  • Other banks in vicinity
  • Community forums
PREPARED BY: Priyanka PalDATE: 14-02-2024REVIEWED BY: Jyothi MohanDATE: 15-02-2024LAST UPDATED BY: TM TeamDATE: 17-02-2024
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