Branch Manager-Gold Loan-Lucknow

Birla Carbon; Lucknow; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Birla Carbon in Lucknow is seeking a Branch Manager for Gold Loans to lead branch operations and performance. You will be responsible for driving business growth, ensuring compliance with regulatory norms, and delivering an exceptional customer experience.

The ideal candidate should have experience in financial services, strong leadership capabilities, and be skilled in risk and compliance management. This role demands performance excellence and team motivation to achieve branch targets.

Qualifications

• 5+ years of experience in banking or financial services, preferably in loans.
• Strong understanding of gold loans and related processes.
• Proficiency in leading teams and driving performance.

Responsibilities

• Drive branch performance and achieve KPI targets.
• Build relationships for customer acquisition.
• Ensure compliance with regulatory standards.

Skills

Customer relationship management

Gold valuation

Compliance adherence

Risk management

Team leadership

Education

Bachelor's degree in finance or related field

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Branch Manager‑Gold Loan‑Lucknow

Designation :

Location: India Uttar Pradesh Shalimar Logix, Lucknow

Job Description

The Branch Manager – Gold Loans is responsible for driving branch-level business performance, ensuring compliance, delivering superior customer experience, and maintaining portfolio quality. The role leads the frontline team to achieve disbursement, new customer acquisition, yield, audit, collections, and risk KPIs while upholding operational governance.

Dimensions:

• New Relationship: Build strong relationships with local customers, partners, authorities, and community influencers to drive branch customer acquisition.
• Managing Existing Relationship: Lead and supervise branch staff including ABM, Gold Valuer, GLO, and CSE; ensure productivity and performance management.
• Structuring new Transactions: Ensure accurate gold valuation, loan structuring within LTV norms, and proper documentation for all new and renewal transactions.
• Compliance of regulatory guidelines: Ensure strict adherence to RBI norms, internal policies, risk processes, purity testing, and audit standards.
• Monitor delinquencies, yield, tonnage, auction ratios, spurious/bentex cases, and branch growth metric.

Organization Context

Aditya Birla Capital Limited ("NBFC") is registered with RBI as a Systematically Important Non-Deposit accepting Non-Banking Finance Company (NBFC). ABCL is one of the top private diversified NBFCs in India. As of 31‑Sep’25, ABCL has a pan‑India presence with a lending book of approx. Rs. 139,500 Crores. ABCL offers end‑to‑end lending solutions to a diverse set of customers – Retail, HNI, MSMEs, and Mid & Large Corporates through secured as well as unsecured loan products. ABCL also has a Wealth Management division.

Business Context

Gold Loans is a key secured lending product with high volume, fast turnaround expectations and requires strict discipline in risk, valuation, purity testing, and customer trust management.

Job Context

The Branch Manager executes gold loan business at the branch level, ensuring revenue, portfolio quality, and operational governance. The role balances growth, yield optimization, and compliance while managing a small but high impact team and ensuring branch-level risk controls.

• Achieving aggressive customer acquisition, disbursement and tonnage growth in competitive local markets.
• Maintaining strict LTV adherence, gold purity compliance, and accurate valuation amid gold price fluctuations.
• Ensuring timely closure of spurious/bentex cases and minimizing auction‑to‑book ratio.
• Driving collection resolutions for 0–30 DPD while preventing slippages.
• Ensuring branch audit scores >90% with zero tolerance deviations.
• Delivering consistent customer experience in high‑sensitivity product category (emotional asset).
• Motivating and developing frontline staff for continuous sales and service productivity.

Key Result Areas

Business Growth & Acquisition

• Achieve targets for new CUID creation.
• Drive new customer disbursements as per percentile role benchmarks.
• Ensure net growth and tonnage growth in line with branch plan.

Yield & Profitability Management

• Achieve onboarding yield benchmarks.
• Drive optimal ticket size, renewal mix, and repeat customer engagement.
• Ensure cost‑efficient branch operations.

Portfolio Quality & Risk Management

• Maintain auction‑to‑book ratio.
• Ensure strict adherence to LTV, documentation quality, and purity testing protocols.
• Resolve spurious and bentex cases within defined timelines.

Collections & Delinquency Management

• Deliver resolution for 0–30 DPD bucket.
• Monitor overdue accounts and perform timely follow up.
• Support recovery actions as per internal guidelines.

Compliance, Audit & Governance

• Achieve audit score as defined, ensure closure of audit findings.
• Maintain zero‑tolerance on operational deviations and regulatory breaches.
• Ensure accuracy in process, record keeping, and vault management.
• Ensure high service quality, fast turnaround time, and seamless grievance resolution.
• Maintain branch hygiene, safety, and security standards.
• Lead ABM, Gold Valuer, GLO, and CSE for daily performance; conduct coaching, on‑the‑job training, and reviews.
• Ensure manpower productivity as per branch benchmarks.

Job Purpose of Direct Reports

• Assistant Branch Manager: Support branch business operations, supervise frontline staff, and drive daily productivity.
• Manager – Gold Valuation: Ensure accurate valuation, purity checks, risk adherence, and secure handling of gold assets.
• Gold Loan Officer: Acquire customers, drive disbursement, manage renewals, and maintain documentation accuracy.
• Customer Service Executive: Deliver superior customer experience, manage service transactions, and support branch operations.

Relationships

Internal

• Regional / Cluster Heads – Daily. Business planning, target reviews, risk, productivity, and governance discussions.
• IT Team – Weekly / Need-based. System issues, process enhancements, user support.
• Marketing Team – Weekly / Fortnightly. Local campaigns, lead generation, customer engagement programs.
• Risk, Policy, Audit, Compliance, HR – Weekly / Need-based. Escalations, deviations, training needs, audit observations, hiring support.

External

• Customers – Need-based.
• Vendors / Security Partners – Need-based. Vault security, system maintenance, operational support.
• Local Influencers / Community Stakeholders – Need-based. Acquisitions, outreach, local awareness building.