Branch Manager-Gold Loan-Gomti Nagar, Lu...

PeopleStrong; Lucknow; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

The Branch Manager – Gold Loans at Aditya Birla Capital Limited in Lucknow leads the branch’s gold loan business, ensuring revenue, portfolio quality and governance. You will supervise a small frontline team to achieve disbursement targets, maintain LTV adherence, perform gold valuation, and ensure customer trust.

You will drive new customer acquisition and maintain strict risk controls while delivering a superior customer experience in a high-sensitivity product category.

Qualifications

• Graduate with readiness to manage branch team and operations.
• Regulatory and risk awareness is required in financial services.

Responsibilities

• Drive branch-level revenue, portfolio quality and governance.
• Lead frontline team (ABM, Gold Valuer, GLO, CSE) to achieve disbursement, acquisition, yield and risk KPIs.
• Ensure accurate gold valuation, LTV adherence, and proper documentation for new and renewal transactions.
• Adhere to RBI norms and internal policies, risk processes, and audit standards.
• Monitor delinquencies, yield, auction ratios, and branch growth metrics.
• Deliver branch-level customer experience in a high-sensitivity product category.

Education

Graduate

Job description

Branch Manager-Gold Loan-Gomti Nagar, Lu...

• Financial Services
• Uttar Pradesh

Skills

Graduate

CERTIFICATION

Job Description

The Branch Manager – Gold Loans is responsible for driving branch-level business performance, ensuring compliance, delivering superior customer experience, and maintaining portfolio quality. The role leads the frontline team to achieve disbursement, new customer acquisition, yield, audit, collections, and risk KPIs while upholding operational governance.

New Relationship

Build strong relationships with local customers, partners, authorities, and community influencers to drive branch customer acquisition.

Managing Existing Relationship

Lead and supervise branch staff including ABM, Gold Valuer, GLO, and CSE; ensure productivity and performance management

Structuring new Transactions

Ensure accurate gold valuation, loan structuring within LTV norms, and proper documentation for all new and renewal transactions

Compliance of regulatory guidelines

Ensure strict adherence to RBI norms, internal policies, risk processes, purity testing, and audit standards.

Monitor delinquencies, yield, tonnage, auction ratios, spurious/bentex cases, and branch growth metric

Organization Context

Aditya Birla Capital Limited ("NBFC") is registered with RBI as a Systematically Important Non-Deposit accepting Non-Banking Finance Company (NBFC). ABCL is one of the top private diversified NBFCs in India. As of 31-Sep’25, ABCL has a pan-India presence with a lending book of approx. Rs. 139,500 Crores.

Business Context

Gold Loans is a key secured lending product with high volume, fast turnaround expectations and requires strict discipline in risk, valuation, purity testing, and customer trust management.

Job Context:

The Branch Manager executes gold loan business at the branch level, ensuring revenue, portfolio quality, and operational governance. The role balances growth, yield optimization, and compliance while managing a small but high ? impact team and ensuring branch-level risk controls

• Achieving aggressive customer acquisition, disbursement and tonnage growth in competitive local markets.
• Maintaining strict LTV adherence, gold purity compliance, and accurate valuation amid gold price fluctuations.
• Ensuring timely closure of spurious/bentex cases and minimizing auction-to-book ratio.
• Driving collection resolutions for 0–30 DPD while preventing slippages.
• Ensuring branch audit scores >90% with zero tolerance deviations.
• Delivering consistent customer experience in high-sensitivity product category (emotional asset).
• Motivating and developing frontline staff for continuous sales and service productivity

Business Growth & Acquisition

• Achieve targets for new CUID creation.
• Drive new customer disbursements as per percentile role benchmarks.
• Ensure net growth and tonnage growth in line with branch plan.

Yield & Profitability Management

• Achieve onboarding yield benchmarks
• Drive optimal ticket size, renewal mix, and repeat customer engagement.
• Ensure cost-efficient branch operations.

Portfolio Quality & Risk Management

• Maintain auction-to-book ratio
• Ensure strict adherence to LTV, documentation quality, and purity testing protocols.
• Resolve spurious and bentex cases within defined timelines

Collections & Delinquency Management

• Deliver resolution for 0–30 DPD bucket.
• Monitor overdue accounts and perform timely follow-up.
• Support recovery actions as per internal guidelines.

Compliance, Audit & Governance

• Achieve audit score as defined, ensure closure of audit findings.
• Maintain zero-tolerance on operational deviations and regulatory breaches.
• Ensure accuracy in process, record keeping, and vault management.
• Ensure high service quality, fast turnaround time, and seamless grievance resolution.
• Maintain branch hygiene, safety, and security standards.

Team Leadership

• Lead ABM, Gold Valuer, GLO, and CSE for daily performance.
• Conduct coaching, on-the-job training, and reviews.
• Ensure manpower productivity as per branch benchmarks

Job Purpose of Direct Reports

• Assistant Branch Manager: Support branch business operations, supervise frontline staff, and drive daily productivity.
• Manager – Gold Valuation: Ensure accurate valuation, purity checks, risk adherence, and secure handling of gold assets.
• Gold Loan Officer: Acquire customers, drive disbursement, manage renewals, and maintain documentation accuracy.
• Customer Service Executive: Deliver superior customer experience, manage service transactions, and support branch operations.

Relationships

Internal

Regional / Cluster Heads

Daily

Business planning, target reviews, risk, productivity, and governance discussions.

IT Team

Weekly / Need-based

System issues, process enhancements, user support.

Marketing Team

Weekly / Fortnightly

Local campaigns, lead generation, customer engagement programs.

Risk, Policy, Audit, Compliance, HR

Weekly / Need-based

Escalations, deviations, training needs, audit observations, hiring support.

External

Customers

Need-based

Vendors / Security Partners

Need-based

Vault security, system maintenance, operational support.

Local Influencers / Community Stakeholders

Need-based

Acquisitions, outreach, local awareness building.