Branch Manager - Agency Sales - Junagadh

Aditya Birla Health Insurance Company Limited; Gujarat; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Health Insurance Co. Limited in Gujarat invites applications for a field distribution role focused on expanding agency reach and sustaining renewal business.

The position emphasizes recruiting Advisors, building channel partnerships, and meeting branch targets in a competitive health insurance market. The role requires creating standardized distribution networks across semi-urban and rural markets, driving sales productivity, and ensuring compliance with regulatory guidelines.

Job description

Job Purpose

Job Purpose Description

Job Context & Major Challenges

Job Context:/Job Challenges

While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalised service provider (6) remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them.

Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016.

ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of "Health Insurance for All", a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless.

ABHICL serves as an enabler and influencer of health and healthcare choices that customers make, in addition to being a payer of healthcare expenses. Thus, ABHICL would act like a much needed catalyst to grow the prevalent health insurance landscape in India through product innovations and a wider choice of consumer relevant products.ABHICL's vision has always been digital. The company has been successful in adopting paper-less approach right from identifying to on-boarding to delivering seamless experience of its customers & employees.

Challenges –

Distribution reach will be the key to future growth acceleration for insurance companies as existing geographies get saturated and the focus shifts to new under penetrated geographies.Effective distribution reach into newer geographies, alternate distribution channels, innovative products, targeting new segments are the major challenges in this industry and will be the key drivers in the future. While companies are planning to double their agency network over the next 2 years, the overall industry life agency workforce attrition rate ranges between 50-55% which is significantly high.Hence the key challenge to recruit qualified insurance agents, especially in the semi-urban / rural markets and also to combat the increasing attrition rate particularly when new players are entering the market

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

• KRA1 Ensure budgeted capacitation of FLS & achieve assigned business target by ensuring performance of assigned FLS with respect to recruitment of Advisors & achievement of business targets Recruit quality resource
• Ensure performance standards of recruitment, activation, policies & premium are met by the assigned FLS
• KRA2 Drive implementation of agency initiatives aimed at improving sales productivity across all FLS Ensure daily adherence of sales process by way of effective planning and review.
• Ensuring sales progression of the FLS by reviewing and Motivating team for setting higher performance standards
• KRA3 Ensure renewal targets are met and business health for the allotted branch so that functional goals are achieved Manage sales force attrition as per bench mark.
• Maintain quality of business for better renewals.
• KRA4 Ensure Risk Management as per company policy. Carrying out the business activities as per the compliance & regulatory environment.
• Ensure (by doing basic screening & basic sanity checks) the applications that healthy