Job Description Branch Manager
Agency Channel
Company: ICICI Prudential Life Insurance
Channel: Agency
Role: Branch Manager
Location: PAN India
Role Purpose
The Branch Manager is responsible for leading the Agency Branch by driving business growth, building and managing a high-performing sales team, and ensuring the achievement of branch objectives. The role focuses on expanding the agency distribution network, developing talent, delivering superior customer service, and ensuring compliance with organizational policies and regulatory guidelines.
Key Responsibilities
- Drive Business Growth
- Own and deliver branch sales targets across life insurance products.
- Develop and execute business plans toachieve monthly, quarterly, and annual revenue goals.
- Monitor branch performance regularly and implement corrective actions to improve productivity.
- Identify new business opportunities and drive customer acquisition initiatives.
- Build and Manage the Agency Team
- Recruit, onboard, and retain high-quality Agency Managers and Insurance Advisors.
- Ensure timely activation and productivity of newly recruited team members.
- Build a motivated, performance-oriented culture within the branch.
- Manage team performance through regular reviews and performance discussions.
- Coach, Train and Develop People
- Conduct regular coaching sessions to improve the sales capabilities of the team.
- Identify training needs and work closely with learning teams to enhance employee skills.
- Mentor team members on sales planning, customer engagement, objection handling, and closing techniques.
- Create a strong leadership pipeline bydeveloping future managers.
- Expand Agency Distribution
- Increase the number of active advisors and improve their productivity.
- Strengthen relationships with existing advisors and motivate them toachieve higher business volumes.
- Ensure continuous expansion of the agency network in the assigned geography.
- Drive initiatives to improve advisor engagement and retention.
- Customer Relationship Management
- Build long-term relationships with customers through quality service and regular engagement.
- Ensure customers receive appropriate financial protection solutions based ontheir needs.
- Address customer concerns promptly and ensure high service standards.
- Work towards improving customer satisfaction and retention.
- Branch Operations and Compliance
- Ensure smooth day-to-day branch operations.
- Maintain adherence to IRDAI regulations and company compliance policies.
- Ensure accurate documentation, process discipline, and timely reporting.
- Minimize operational risks through effective governance and internal controls.
- Business Planning and Performance Management
- Analyze market trends, competition, and branch performance data.
- Prepare action plans to improve productivity and profitability.
- Track key performance indicators (KPIs) and ensure timely achievement of business objectives.
- Share regular business updates and forecasts with senior management.
- Stakeholder Management
- Collaborate with internal functions such as Operations, HR, Training, Marketing, and Underwriting to ensure smooth execution of business activities.
- Represent the branch in local business forums and build strong relationships within the business ecosystem.
- Ensure effective communication between the branch and regional leadership.
Eligibility
- 3 years of experience in Sales, Business Development, Banking, BFSI, FMCG, Telecom MBA/PGDM (Full-Time) from Tier 1 or Tier 2 B-Schools.