Branch Manager

Hdfc Securities; Ernakulam; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hdfc Securities is seeking a Branch Manager to lead our branch operations and drive sales excellence across India. You will manage a team of relationship managers, coordinate with bank partners, ensure regulatory compliance, and optimize branch profitability while delivering superior customer service.

The role requires strong leadership, recruitment and coaching abilities, with a focus on process adherence and risk management in a fast-paced financial services environment.

Qualifications

• Manage branch operations to achieve targeted sales turnover and ensure regulatory compliance.
• Lead and mentor branch team to deliver high quality service and performance.
• Coordinate with dealers and bank partners for reference, onboarding and approvals.
• Monitor branch profitability, customer activity, and product cross-sell targets.

Responsibilities

• Oversee recruitment and retention of branch staff and ensure timely onboarding.
• Supervise daily branch activities including customer service, accounts, and documentation.
• Maintain relationships with cluster heads, product teams, and bank partners.
• Ensure adherence to compliance norms and internal controls across all branch functions.
• Drive customer satisfaction through proactive issue resolution and portfolio reviews.

Skills

Branch operations

Team leadership

Customer service

Regulatory compliance

Recruitment

Relationship management

Job description

Job Description

Position / Job Title Branch Manager

Designation Assistant Manager / Deputy Manager

Department Branch Dealing

Sub Department Sales

Reporting To (title) Cluster head / State Head

Superiors Superior (title) Regional Head

Location Across India

Date

Job Purpose

Manage branch operations to achieve targeted sales turnover of the assigned branch and adhering to regulatory compliance.

Dimensions

what are the areas (in quantitative terms) the job has an impact on?

S.No.ParametersRemark1Revenue & costBranch revenue to be 3.5 times of the branch cost.

Half of the branch salary cost to be generated from TPP products/ Currency

2ProductEquity/ Currency/ TPP and any other new launch.

3CustomersEnsure proper segregation for OWS and TWS customers to the RMs.

Average of 30-35 active clients mapped per dealer.

4Manpower (Nos.)Ensure reasonable capacity utilization of seats.

Mapping adequate no. of customers to the OWS and TWS.

5GeographyManage the clients in the locality within the said radius.

Job Context & Major Challenges

What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Department/Zone?

Context: In our business the Branch manager needs to be in constant touch with his dealers to monitor the business brokerage / number of customer called / traded / NCA / customer service /other Admin issue / Progress on TPP products / Any other management initiative / recruitment in the branches / Hand holding the team / aligning the team with the Bank/ Product training / Helping-Guiding the team for all the certification needed to sell any other product time to time. Apart from that he needs to even be in touch with the local bank team for reference of new accounts. Most of this is time sensitive as it Is linked to the market timings.

Challenge:

1. Hiring and retaining qualified resources in branches, especially those in remote locations.
2. Administrative challenges to ensure that relevant documents for the customers are collected to open accounts. (In remote locations the customers often do not have complete documents as per process and regulation)
3. Retaining of customers in competitive markets.
4. Ensure Compliance while serving the customers.
5. Dynamic market conditions.

Principal Accountabilities

AccountabilitySupporting Actions Branch Profitably

• Monitor brokerage of the branch/dealer.
• Monitors Customer calling/trading.
• Monitoring income from other product.
• New addition of customer.

Recruitment & Retention

• Identify certified candidates suitable for hiring.
• Coordinate with recruitment team for speedy on boarding.
• Handholding the team for better performance.
• Align team members with the process and norms of the company.
• Counseling & motivating the team members.
• Conduct team meetings to understand their work experience and offer resolution.

Customer Service

• Activation/Managing of the customer in the branch.
• Resolving customer concerns.
• Ensuring customer satisfaction across all levels.
• Update top customers of all branches of event/market movements.
• Coordinating with research team for advice/review of portfolio for top customers on regular basis.

Relationship Management

• Conduct joint visits to customers and HDFC Bank branch with the Relationship Managers for maintaining and building the relationship.
• Maintaining relations with Cluster Heads from HDFC Bank.
• Coordinate with product/retail team for support.
• Coordinating with the local bank branch for customer references

Overall Smooth functioning of the branch

• Ensuring proper infrastructure/IT in the branch.
• Ensuring adherence of company norms, processes and regulations.
• Ensuring coordination and cordiality between each member/department of the branch.
• Ensure branch is well maintained and clean.
• Ensure connectivity in the branch.

Database Management Maintain all records as per guidelines

• Maintain records of all mapped customers portfolio.
• Maintain records of all branch visits/ customer visits.

Team management & People Development

• Manage a team of Relationship Managers.
• Grooming employees to take up larger roles.
• Conduct regular and refresher training of all products for the team.

Adhere to Compliance norms

• Ensuring all systems are working fine and as per compliance (CLIP/ VRS/ Jamoon)
• Ensure strict adherence of risk & compliance norms.
• Conduct random VRS checks.

Job Purpose of Direct Reports

To render financial services to customers to generate revenue through brokerage and third party products.

Relationships (If Applicable)

InternalFrequencyNature Team Members Superiors Product Team Retail Sales Team Risk and Operations Team Research Team Daily Daily Weekly Daily Monthly Daily Daily functioning Update on the business / discuss on the plans etc. Product Support and updates. Business Support Need Based Get insight about the market movements. ExternalFrequencyNature Bank Representatives Daily Partnering

Organization Structure

(Map reporting position, peers- reporting to the same position and subordinates) Head of the Department Regional Head Cluster Head/ State Head Branch Manager/ Branch Incharge Sales Manager Relationship Manager Financial Planning Manager

Signature Name (Job Holder) (Job Holders Supervisor) Date Job AnalystName: Signature: