Bengaluru, India Senior Manager - Senior Manager - Corporate Communications Communications

PUMA SE; Bengaluru; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

PUMA India in Bengaluru is seeking a senior communications leader to strategize and execute external and internal communications efforts, enhance brand image, and secure broader media coverage across national and international outlets. The role demands building strong media relationships, managing crisis responses, and driving employer branding in a fast-paced environment.

The successful candidate will coordinate with HR and brand ambassadors to craft compelling fashion, sports, and lifestyle

Qualifications

• 10-12 years experience in external communications, employee engagement and stakeholder management.
• Excellent communication skills with a strong command of English.
• Ability to manage multiple projects in a fast-paced environment while aligning with leadership.

Responsibilities

• Strategize and execute external and internal communications practices successfully.
• Enhance Puma's brand image and increase media coverage with compelling stories.
• Manage direct relationships with media and PR agencies; respond to inquiries and crises.
• Develop content for internal communications with HR; drive employer branding initiatives.
• Position Puma as a thought leader via events, op-eds, interviews, and ambassador narratives.

Skills

External communications

Media relations

Employee engagement

Stakeholder management

English proficiency

Project management

Job description

• To Strategize and execute external and internal communications practices successfully
• Responsible for enhancing brand image of Puma
• Increasing media coverage by creating interesting story ideas
• Managing direct relationships with media and agencies
  

Key Objectives

• Developing and implementing integrated internal and external corporate communication plans across the company to support functional and organizational goals
• Build & manage relationships with key industry media, print, digital as well as electronic, across business, sport and lifestyle
• Manage response to media inquiries and pitch proactive trend-based stories to national and international media
• Identify and execute media and other external opportunities that help establish PUMA as a sports brand
• Create and sustain interesting story ideas around PUMA ambassadors, athletes and influencers in India
• Conceptualize and develop creative ideas for fashion and lifestyle PR
• Manage any crisis-led PR that may arise
• Thought leadership positioning through industry-led events, Op-eds, interviews etc
• Scale up proactive communication - Continue to drive strong narratives to build positivity around the brand
• Create brand heat through product-led narratives in key national fashion and lifestyle media
• Act as a primary custodian to ideate and execute content for PUMA India on LinkedIn and manage reviews on Glassdoor
• Work with HR to develop content for internal communication collaterals,
• Drive initiatives that solve for employer branding and positioning

Key Performance Indicators

• Industry Relationships
• Crisis Management
• Social Media and Online brand footprint

Organizational Relationships

• External: Media – print, television and online, PR agencies and Industry body associations like FICCI, independent journalists, editors and cultural commentators

Eligibility Criteria and Functional Competencies

• 10-12 years experience in external communications, employee engagement and stakeholder management
• Excellent communication skills with a strong command over English language
• Ability to manage multiple projects simultaneously while delivering high impact results
• Work in a fast-paced work environment while meeting the requirements of various teams in parallel
• Comfortable in interacting with the leadership and is able to put points across clearly with confidence
• Experience working in PR, communications and/or Journalism
• Strong pre-existing relationships with media, agencies, and key independent industry stakeholders

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn't get any better than that!