B2B Performance Marketing Specialist (Remote, Full-Time) [EM007]

Medium; India; Remote; INR 10,00,000 - 15,00,000; Full time

Job summary

A remote-focused company in India is seeking a B2B Performance Marketing Specialist to drive paid acquisition through LinkedIn Ads and Google Ads. You will plan and optimize campaigns, conduct experiments, and collaborate closely with Sales and Marketing to enhance lead quality. Ideal candidates will have over 3 years of experience in performance marketing, particularly in B2B environments, and should thrive in a fast-paced setting. This role offers a supportive work culture that values employees.

Benefits

Fixed working hours

No weekend work

Day 1 benefits including laptop

Mentorship and community support

Long-term career development

Qualifications

• 3+ years of experience in B2B performance marketing.
• Proven success in running LinkedIn Ads and Google Ads.
• Ability to manage significant ad budgets effectively.

Responsibilities

• Plan, launch, and optimize LinkedIn Ads and Google Ads.
• Run A/B and multivariate tests to improve campaign effectiveness.
• Collaborate with Sales and Marketing to enhance lead quality.

Skills

B2B performance marketing

LinkedIn Ads

Google Ads

Analytical skills

Cross-functional communication

Tools

GA4

Tag Manager

HubSpot/CRM

Google Ads Editor

LinkedIn Campaign Manager

Job description

About Smart Working

At Smart Working, we believe your job should not only look right on paper but also feel right every day. This isn’t just another remote opportunity - it’s about finding where you truly belong, no matter where you are. From day one, you’re welcomed into a genuine community that values your growth and well‑being.

Our mission is simple: to break down geographic barriers and connect skilled professionals with outstanding global teams and products for full‑time, long‑term roles. We help you discover meaningful work with teams that invest in your success, where you’re empowered to grow personally and professionally.

Join one of the highest‑rated workplaces on Glassdoor and experience what it means to thrive in a truly remote‑first world.

About the Role

We’re hiring a B2B Performance Marketing Specialist to own paid acquisition across LinkedIn Ads and Google Ads and turn budgets into qualified pipeline—ASAP start. You’ll plan, launch, and scale campaigns end‑to‑end, run structured experimentation (A/B & multivariate), and drive measurable impact on CPL, CTR, CVR, CAC, and pipeline. You’ll collaborate closely with Sales and Marketing, and your work will reach global audiences discovering our solutions.

Responsibilities

• Plan, launch, and optimise LinkedIn Ads and Google Ads to drive qualified B2B leads and pipeline.
• Run A/B and multivariate tests on audiences, creatives, messaging, and landing pages.
• Improve ROI continuously: manage budgets, bids, pacing; scale winners, cut waste.
• Conduct keyword and audience research; refine targeting and segmentation.
• Instrument, track, and report performance (CPL, CTR, CVR, CPA, pipeline/revenue attribution) with clear insights and next actions.
• Collaborate with Sales and Marketing to align offers, ICPs, messaging, and SLAs; close the loop on lead quality.
• Propose/support tests in adjacent channels (SEO, email, content) where they accelerate paid performance.

Requirements

• 3+ years running B2B performance marketing with proven success in LinkedIn Ads and Google Ads.
• Demonstrated ability to manage significant ad budgets and improve unit economics (CPL/CAC).
• Track record of driving sales pipeline or revenue from paid digital campaigns.
• Analytical, detail‑oriented, and data‑driven—comfortable with experimentation, cohort analysis, and attribution."
• Thrives in a fast‑moving, high‑growth environment with clear ownership and targets.
• Strong cross‑functional communication; able to partner with Sales, RevOps, and Content.

Nice to Have

• Experience in B2B SaaS/tech or other high‑growth businesses.
• Working knowledge of SEO, email marketing, or content to complement paid.
• Familiarity with common martech/analytics tools (GA4, Tag Manager, HubSpot/CRM, LinkedIn Campaign Manager, Google Ads Editor).

Benefits

• Fixed Shifts: 12:00 PM - 9:30 PM IST (Summer) | 1:00 PM - 10:30 PM IST (Winter)
• No Weekend Work: Real work‑life balance, not just words
• Day 1 Benefits: Laptop and full medical insurance provided
• Support That Matters: Mentorship, community, and forums where ideas are shared
• True Belonging: A long‑term career where your contributions are valued

At Smart Working, you’ll never be just another remote hire.

Be a Smart Worker — valued, empowered, and part of a culture that celebrates integrity, excellence, and ambition.

If that sounds like your kind of place, we’d love to hear your story.