B2B Marketing Lead, India

OpenAI; Mumbai; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

OpenAI seeks an experienced India Business Marketing Lead to drive enterprise and B2B marketing strategy in India, with a focus on Mumbai. You will shape and execute integrated programs that support enterprise adoption, startups, partners, and developer-adjacent audiences.

You will partner with Sales, GTM, Partnerships, Product Marketing, and Communications to translate global strategy into locally effective execution and to build scalable marketing capabilities for India.

Qualifications

• 10+ years of experience in B2B or integrated marketing, ideally in technology or high‑growth environments.
• Proven track record of building and executing B2B programs that drive enterprise or partner‑led GTM motions in India and similar markets.
• Strong understanding of India enterprise buying dynamics, including partners, SI ecosystems, and local proof points.
• Ability to operate at strategic and executional levels in fast‑moving environments.

Responsibilities

• Lead development and execution of India B2B marketing strategy aligned with global priorities and India GTM objectives.
• Drive full‑funnel B2B marketing programs across field marketing, content, customer marketing, events, and partner marketing.
• Partner with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs.
• Translate global B2B narratives into India‑specific execution across enterprise, startup, developer, and partner motions.
• Establish India marketing operating rhythms, budgeting, performance measurement, and reporting.
• Be the India voice for B2B marketing in global strategy discussions.

Skills

B2B marketing

Strategic planning

Stakeholder management

Team leadership

Cross-functional collaboration

GTM experience

Tools

Agency management

Budget planning

Job description

We are seeking an experienced and versatile India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India.

This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner‑led growth, startups, and developer‑adjacent business audiences in India. The ideal candidate brings deep experience working with sales‑led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution for India.

The preferred location for this role is Mumbai.

In this role, you will:

• Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.
• Drive full‑funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
• Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
• Translate global B2B narratives and launches into India‑relevant, market‑specific execution across enterprise, startup, developer, and partner motions.
• Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
• Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.
• Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.

You might thrive in this role if you have:

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high‑growth environments.
• Proven track record of building and executing B2B marketing programs that support enterprise or partner‑led GTM motions in India and/or similarly complex markets.
• Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.
• Demonstrated ability to operate at both strategic and executional levels in fast‑moving, ambiguous environments.
• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
• Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.
• Experience managing teams, agencies, vendors, and regional or local partners in India preferred.

Nice to Have:

• Experience marketing AI, developer, or highly technical products.
• Familiarity with regulated industries or trust‑sensitive enterprise environments.
• Prior experience leading India, South Asia, regional, or global marketing scopes.

At OpenAI, we value thoughtful builders who are excited to operate at the intersection of technology, business, and societal impact. If you’re motivated by complex challenges, India market nuance, and the opportunity to shape how AI is adopted by businesses in India, we’d love to hear from you.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US‑based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain confidentiality of proprietary, confidential, and non‑public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

We are committed to providing reasonable accommodations to applicants with disabilities.