B2B Marketing Lead, India

OpenAI; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

OpenAI in Mumbai seeks an experienced India Business Marketing Lead to drive enterprise and B2B marketing strategy in India. You will operate across enterprise, startup, developer, and partner audiences, building foundational capabilities and leading high-impact programs that support revenue growth and trust.

Collaborating with Sales, GTM, Partnerships, Product Marketing, and Communications, you will translate global strategy into locally effective execution and establish marketing rhythms,

Responsibilities

• Lead development and execution of India B2B marketing strategy across enterprise, startups, developers, and partners.
• Drive full-funnel marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
• Partner with India GTM, Partnerships, Product Marketing, Communications, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
• Translate global B2B narratives and launches into India-specific execution across multiple motions.
• Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
• Act as the India voice for B2B marketing, bringing market insight and local nuance into global strategy discussions.
• Build and scale foundational B2B marketing capabilities in India with an eye toward future growth.

Job description

About the Role

We are seeking an experienced and versatile India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India. This is a critical leadership role for a full-stack B2B marketer with strong India market judgment-someone who can operate across enterprise, startup, developer, and partner audiences, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.

This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, startups, and developer-adjacent business audiences in India. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution for India.

The preferred location for this role is Mumbai.

In this role, you will:

• Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.

• Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.

• Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.

• Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.

• Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.

• Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.

• Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.

You might thrive in this role if you have:

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.

• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.

• Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.

• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.

• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.

• Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.

• Experience managing teams, agencies, vendors, and regional or local partners in India preferred.

Nice to Have:

• Experience marketing AI, developer, or highly technical products.

• Familiarity with regulated industries or trust-sensitive enterprise environments.

• Prior experience leading India, South Asia, regional, or global marketing scopes.

At OpenAI, we value thoughtful builders who are excited to operate at the intersection of technology, business, and societal impact. If you’re motivated by complex challenges, India market nuance, and the opportunity to shape how AI is adopted by businesses in India, we’d love to hear from you.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affir... Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.