B2B Branding & Marketing Lead

Agriitex Systems And Services; Hyderabad; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Bilvantis is seeking a B2B Branding Marketing Lead with 8+ years in branding and demand gen to shape and execute the company’s brand strategy across India and global markets. You will own LinkedIn strategy, partner ecosystem marketing, and content programs while aligning with sales and HR to attract top Data AI and cloud talent.

You will drive campaigns, ABM programs, and thought leadership, delivering measurable leads, pipeline growth, and brand credibility through cross-functional

Qualifications

• 8+ years to 12 years in B2B Branding and Marketing, ideally in IT Services or Technology organization.
• Branding and marketing depth: a proven record of building a B2B brand, not just running activities.
• Strategy with execution: you can set the direction and then deliver it carefully, detail by detail.
• LinkedIn and digital expertise: strong, hands-on command of LinkedIn and the other channels that matter in B2B tech.
• Communication: excellent writing and storytelling, and the ability to make technical topics land with business leaders.
• Focus on results: you measure success in leads, pipeline and reach, not in volume of activity.
• Understanding of technology: Data, AI and cloud to tell our story credibly.
• Teamwork: you work well with sales, delivery, practice and HR teams, and with partner marketing teams at Databricks and Google Cloud.
• Ownership: you're comfortable being the first and lead marketing hire

Responsibilities

• Brand strategy and positioning: develop clear brand story and messaging framework.
• Define and execute brand/marketing strategy with plans, calendars, owners, deadlines.
• Maintain brand consistency across all channels (website, decks, social, events, recruiting).
• Demand generation and inbound pipeline: build programs to generate inbound leads in target industries/regions.
• Run ABM-based campaigns, webinars and email.
• Collaborate with sales to convert marketing leads into opportunities and track conversions.
• Partner marketing with Databricks and Google Cloud: co-marketing, case studies, events, listings.
• Own LinkedIn presence and other digital channels; build leadership thought leadership content.
• Develop content and thought leadership: case studies, briefs, blogs, whitepapers, videos, quarterly newsletters.
• Create sales enablement materials used by the field (decks, one-pagers, proposals).
• Employer brand and India-focused talent branding: show growth and careers content, campus programs.
• Coordinate with HR to attract Data AI, Mainframe and VisionPlus talent in India.
• Plan and run events, meetups, conference appearances, and drive media coverage.
• Manage budget, tools, agencies, freelancers; report results monthly/quarterly and optimize spend.
• Budget, tools and measurement: own marketing tools (CRM, automation, analytics).

Skills

B2B Branding

Brand Strategy

Strategic Execution

LinkedIn Marketing

Communication

Result Driven

Tech Understanding

Team Collaboration

Ownership

Tools

HubSpot

Salesforce

Canva

Figma

LinkedIn Campaign Manager

Google Analytics

Job description

B2B Branding Marketing Lead (Exp: 8 yrs to 12 yrs)

Responsibilities

• Brand strategy and positioning: Get to know Bilvantis deeply, including our capabilities, values, solutions, accelerators and partnerships, and turn that into a clear brand story and messaging framework.
• Define the brand and marketing strategy, then carry it out with discipline: plans, calendars, owners and deadlines.
• Keep the brand consistent everywhere it appears, from the website and decks to social media, events and recruiting.

• Demand generation and inbound pipeline: Build programmes that bring in inbound leads and opportunities from our target industries (BFSI and Manufacturing) and regions (US, India, UAE, UK).
• Run campaigns built on content, account-based marketing (ABM), webinars and email.
• Work closely with sales and account teams so that marketing leads turn into real conversations, and track what converts.

• Partner marketing (Databricks and Google Cloud): Make Bilvantis visible across the Databricks and Google Cloud ecosystems through co-marketing, joint case studies, partner events and listings.
• Use partner marketing programmes and funds well, and support our goals for moving up partner tiers and winning awards.

• LinkedIn and digital channels: Own the company's LinkedIn presence: strategy, content, cadence and growth among senior leaders in Data AI, BFSI and Manufacturing.
• Build leadership thought leadership, including executive profiles, articles and point-of-view content.
• Run employee advocacy so our people amplify the brand.
• Own the website, SEO and other digital channels so that Bilvantis is easy to find and credible when people land on us.

• Content and thought leadership: Produce case studies, solution briefs, blogs, whitepapers, videos and the quarterly newsletter.
• Create sales enablement material, such as decks, one-pagers and proposal content, that the field actually uses.

• Employer brand and culture (India focus): Show Bilvantis as a company that builds talent and grows its people, through employee stories, culture content, campus and community programmes, and the careers page.
• Work with HR and Talent Acquisition to make Bilvantis a destination for Data AI, Mainframe and VisionPlus talent in India.

• Events, PR and recognition: Plan and run events, meetups and conference appearances, both our own and with partners.
• Drive media coverage, award entries and analyst visibility.

• Budget, tools and measurement: Own the marketing budget, agencies and freelancers, and the marketing tools (CRM, automation, analytics).
• Report results to leadership every month and every quarter, and shift spend to what works.

What you bring

• Prior Experience: 8+ years to 12 years in B2B Branding and Marketing, ideally in IT Services or Technology organization.
• Branding and marketing depth: a proven record of building a B2B brand, not just running activities.
• Strategy with execution: you can set the direction and then deliver it carefully, detail by detail.
• LinkedIn and digital expertise: strong, hands-on command of LinkedIn and the other channels that matter in B2B tech.
• Communication: excellent writing and storytelling, and the ability to make technical topics land with business leaders.
• Focus on results: you measure success in leads, pipeline and reach, not in volume of activity.
• Understanding of technology: comfortable enough with Data, AI and cloud to tell our story credibly, and to work with our architects to get it right.
• Teamwork: you work well with sales, delivery, practice and HR teams, and with partner marketing teams at Databricks and Google Cloud.
• Ownership: you're comfortable being the first and lead marketing hire, building the function yourself and taking it from there.

Nice to have

• Experience with Databricks, Google Cloud or hyperscaler partner marketing.
• Background in IT services or Data AI marketing.
• Experience marketing to US, UK or Middle East audiences from India.
• Hands-on with marketing tools such as HubSpot, Salesforce, Canva/Figma, LinkedIn Campaign Manager and Google Analytics.

How success is measured

• Inbound leads and pipeline generated by marketing, and how many convert into opportunities.
• Growth in LinkedIn followers, engagement and reach among the target audiences.
• Visibility in the Databricks and Google Cloud ecosystems, including co-marketing activity, partner-sourced leads, and awards or recognition.
• Employer brand results: more inbound applicants, better candidate quality, and stronger offer acceptance in India.
• Content and campaigns delivered on plan.
• Marketing ROI and budget discipline.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.