AVP, Analytics – Marketing Measurement Consulting (L11)

Synchrony; Kolkata District; Hybrid; INR 4,200,000 - 6,500,000; Full time

Job summary

Synchrony India is seeking an AVP, Analytics - Marketing Measurement Consulting to drive actionable insights from central campaign measurement tools and optimize ROMI across marketing initiatives.

The role collaborates with marketing, analytics and finance teams to translate complex data into clear recommendations for campaign continuation, modification or cessation while leading data-driven projects with governance and high delivery standards.

Qualifications

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience.
• 5+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data
• 3+ years of hands-on experience on campaign measurement & solving open-ended business questions
• 3+ years of hands-on experience with data visualization tools esp. Tableau
• 3+ years of experience in project management with ability to define & refine best-in-class delivery model for teams, devise alternative approaches in an agile manner
• Experience in storytelling, presenting to senior leaders with strong communication skills & minimal supervision
• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
• Strong written/oral communication & stakeholder management skills

Responsibilities

• Leverage central campaign measurement tools to monitor, analyze, and make recommendations on campaign performance to influence campaign decisions on what to continue, optimize, or stop.
• Lead efforts to promote and drive adoption of the central campaign measurement tool across relevant stakeholders and teams through measurable impact from portfolio-level case studies around campaign effectiveness.
• Provide inputs and lead presentations of campaign insights during monthly and quarterly business reviews to key stakeholders.
• Collaborate directly with marketing, analytics, and other cross-functional teams to ensure alignment of recommendations & actions.
• Be fully hands-on and be able to roll-up sleeves to lead projects, perform data analysis
• Deliver projects, adhering to expected timelines, accuracy & compliance with meticulous project management and mentor team members on analytical, technical and functional subject matters

Skills

SQL

SAS

Campaign measurement

Tableau

Project management

Storytelling / Presentations

Excel / PowerPoint

Stakeholder management

Python / R

Education

Quantitative degree

Tools

AWS

Python

R

Linux

Job description

Role Title: AVP, Analytics - Marketing Measurement Consulting (L11)

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.


• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.


• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose

AVP, Analytics - Marketing Measurement Consulting (individual contributor) role is a part of India Analytics Hub (IAH) and reports to Marketing measurement leader in IAH, closely partnering with platform & business teams across different geographies. The desired employee will leverage central campaign measurement tools and data analytics to drive actionable insights and optimize marketing campaign performance. This role will partner closely with marketing, analytics, and finance teams to provide clear recommendations on campaign effectiveness, influencing decisions regarding continuation, modification, or cessation of campaigns to maximize ROMI. The ideal candidate will have strong analytical skills, a deep understanding of campaign metrics, and the ability to translate complex data into impactful business decisions.

Key Responsibilities

• Leverage central campaign measurement tools to monitor, analyze, and make recommendations on campaign performance to influence campaign decisions on what to continue, optimize, or stop.


• Lead efforts to promote and drive adoption of the central campaign measurement tool across relevant stakeholders and teams through measurable impact from portfolio-level case studies around campaign effectiveness.


• Provide inputs and lead presentations of campaign insights during monthly and quarterly business reviews to key stakeholders.


• Collaborate directly with marketing, analytics, and other cross-functional teams to ensure alignment of recommendations & actions.


• Be fully hands-on and be able to roll-up sleeves to lead projects, perform data analysis


• Deliver projects, adhering to expected timelines, accuracy & compliance with meticulous project management and mentor team members on analytical, technical and functional subject matters

Required Skills/Knowledge

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience.


• 5+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data


• 3+ years of hands-on experience on campaign measurement & solving open-ended business questions


• 3+ years of hands-on experience with data visualization tools esp. Tableau


• 3+ years of experience in project management with ability to define & refine best-in-class delivery model for teams, devise alternative approaches in an agile manner


• Experience in storytelling, presenting to senior leaders with strong communication skills & minimal supervision


• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills


• Strong written/oral communication & stakeholder management skills

Desired Skills/Knowledge

• Superior thought leadership and framework based solutioning abilities


• Innovative mindset that looks to improve current capabilities and discover new ones


• Experience working with Python and R, preferably in a Linux-based cloud environment such as AWS

Eligibility Criteria

• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience.

Work Timings

3:00 PM to 12:00 AM IST

This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs.

We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs-Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.

Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events

Grade/Level: 11

Job Family Group: Data Analytics