Audience Specialist

Cvent, Inc.; Gurugram District; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading event management company is seeking a detail-oriented Audience Specialist in Gurugram, India, to support audience segmentation and campaign management. The role collaborates with marketing and sales teams to enhance campaign impact. Candidates should have a Bachelor's degree, 3-4 years of experience in audience management, strong skills in CRM and analytics tools, and a solid understanding of privacy regulations. This position offers a chance to contribute to cutting-edge marketing strategies in a dynamic environment.

Qualifications

• 3-4 years of experience in audience management or CRM strategy.
• Strong expertise in segmentation, targeting, and ABM.
• Proficient in analytics tools with intermediate Excel/SQL skills.

Responsibilities

• Assist in developing audience segmentation strategies.
• Support marketing with target lists for campaigns.
• Maintain audience data in Salesforce and CDPs.

Skills

CRM strategy

Segmentation

Data handling

Audience targeting

Analytics tools

Education

Bachelor’s degree in marketing, Business, Data Analytics, or related field

MBA preferred

Tools

Salesforce CRM

Google Analytics

Tableau

Marketo

Eloqua

Job description

Overview:

We are seeking a detail‑oriented Audience Specialist to support the creation, management, and execution of targeted account and contact segments for Cvent’s Hospitality Cloud. This role will collaborate with marketing, analytics, and sales teams to ensure campaigns reach the right audiences and deliver measurable impact. The position requires strong skills in CRM usage, segmentation, and data handling, with a willingness to learn advanced audience management practices.

In This Role, You Will:

• Assist in developing and executing audience segmentation strategies using CRM, firmographic, and behavioral data sources.
• Support global product marketing and demand generation teams by building and activating target lists aligned with campaign objectives.
• Maintain and enrich audience data in Salesforce, CDPs, and marketing automation platforms.
• Contribute to the design and execution of contact strategies, ensuring accurate mapping of accounts and contacts.
• Leverage analytics tools to monitor audience engagement and prepare regular performance reports (coverage, conversions, campaign results).
• Ensure compliance with privacy laws (GDPR, CCPA, etc.) by following audience suppression and opt‑out processes.
• Participate in A/B testing and audience experiments to improve targeting and personalization.
• Provide operational support to the Audience and assist in implementing new audience practices.

Here’s What You Need:

• Bachelor’s degree in marketing, Business, Data Analytics, or related field. MBA preferred.
• 3‑4 years of experience in audience management, CRM strategy, or data‑driven marketing (B2B preferred), preferably working in US/European markets.
• Strong expertise in segmentation, targeting, personalization, and ABM (Account‑Based Marketing).
• Proficient in Salesforce CRM and marketing automation platforms (Marketo, Eloqua, or similar).
• Skilled in analytics tools (Google Analytics, Tableau/Looker) with intermediate Excel/SQL abilities.
• Strong understanding of privacy regulations, global compliance frameworks, and audience suppression best practices.
• Excellent communication, collaboration, and stakeholder management skills, with the ability to influence across departments and present insights to senior leadership.

Good to Haveh3>

• Experience in B2B SaaS or events/hospitality industry.
• Familiarity with advanced audience enrichment, identity resolution, and data governance practices.
• Proven ability to integrate AI‑driven insights into segmentation and targeting strategies.
• Experience working in global organizations with multi‑market audience strategies.
• Demonstrated ability to mentor or lead cross‑functional initiatives and champion adoption of new audience practices.