Audience & Consumer Insights Specialist I

The Nielsen Company; Bengaluru; On-site; INR 5,00,000 - 8,00,000; Full time

Job summary

A global insights-driven firm is seeking an Audience & Consumer Insights Specialist I in Bengaluru. The role involves managing client service orientations, handling research analysis, and developing strong customer relationships. Candidates should possess a Bachelor's degree in relevant fields and 0-2 years of experience in market research or similar industries. The ideal applicant is proactive, focused on client needs, and has a foundational understanding of statistics and research methodologies.

Qualifications

• 0-2 years of experience in market research, e-commerce, telecom or media.
• Sound understanding of market research concepts.
• Ability to manage client service orientation effectively.

Responsibilities

• Manage day-to-day administration of client services.
• Assist in the delivery of quality services to clients.
• Develop effective working relationships with customers.

Skills

Client Focus

Proactiveness

Statistics and Multivariate Analysis

Research Techniques and Methodologies

Education

Bachelor's degree in science/commercial/psychology/data science

MBA preferred

Job description

Audience & Consumer Insights Specialist I

• Full-time

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

• Maintain a client service orientation by managing day-to-day administration of client serviceand coordinating on analysis and reporting of assigned research projects.
• Enable fulfilment of client deliverables.

Fielding of the same

Analysis Plan; Analysis and Interpretation

Presentation of findings

• Understand and implement all internal processes.
• Serve as primary contact to junior level client contacts on ad-hoc analyses and understand and respond to questions on content, basic data issues/questions, report generation, etc. ∙ Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards.
• Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations.
• Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. and perform quality checks on all reports for alignment to request, accuracy and correctness.
• Developing effective working relationships with customers (existing and new) through regular meetings and identify and obtain further sales and business development opportunities ∙ Responding to customer needs or queries and managing the sales process from opportunity identification to customer sign-off
• Display a positive, can do attitude at all times, offer assistance to others on the team when needed, assist others in areas you are stronger in. hare learning’s with the team during team meetings; actively participate in client and internal review meetings/trainings and all team initiatives.
• Bachelors degree or equivalent in science/ commercial/ psychology/ data sceience. MBA preferred
• 0-2 years of experience in market research / e-commerce / telecom / mediaindustry ∙ Sound understanding of Market Research concepts
• Strong Client Focus and Pro activeness
• Working knowledge of statistics and multivariate analysis
• Working knowledge of research techniques and methodologies

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