Associate - Social Media Strategy

VaynerMedia LLC; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

VaynerMedia in India is seeking a Social Media (POST CREATIVE) Strategist to drive end-to-end social campaigns for local brands and collaborate with global experts. You will manage strategy and be familiar with the India landscape, helping the team win attention across billions of screens.

Based in India, this full-time role offers collaboration with the local team while learning from global leaders. If you love social media, community conversations, and creative storytelling, this is for you.

Qualifications

• End-to-end customer experience strategies, including research, strategy, vision & design.
• Develop strategy solutions from brand strategy to social, content and influencer tactics.
• Identify consumer insights from data and culture to inform strategic approach.
• Strong understanding of marketing fundamentals and trend-spotting abilities.
• Ability to craft content calendars and trendjacking posts with ease.

Responsibilities

• Lead end-to-end social media strategy for brands and campaigns.
• Develop and manage content calendars and caption banks.
• Monitor trends, engage communities, and identify influencer opportunities.
• Present insights and strategic rationales to creative teams and clients.

Skills

Social media strategy

Content calendars

Influencer marketing

Community management

Trend analysis

Tools

Social listening tools

Content scheduling tools

Job description

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today’s consumers. Asthe Modern Agency of Record, it understands the nuances of today’s attention landscape,empowering brands to win attention, drive relevance, and deliver business results. Founded in2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide,including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles,Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part ofthe VaynerX family of companies.

We’re looking for amazing people to join our India team more specifically, a Social Media (POST CREATIVE) STRATEGIST.

The PITCH

Well, now we’re looking for someone who lives and breathes social media even more than us. Do you know all of the latest trends? Memes? Maybe you’ve dabbled in the world of influencers? Believe in the power of social media and community management to change hearts, minds, and drive sales? Love the hustle of fast-paced, hyper-growth agency life? Thrive in a role where you can bring ideas to life on billions of screens? Cool. Then let’s talk.

This exciting opportunity of a full-time role based in India will allow you to collaborate with the local team as well learn from the experts globally. You will manage and drive our strategy expertise and someone who is familiar with the India landscape.

Do you wanna geek out on the world of media and creative advertising agency? Oh well, we could be meant to be —–so keep reading!

Here’s where you come in.

Volume, ideation and listening are the building blocks to being an exceptional Post Creative Strategist. We believe everyone’s got brilliant ideas. But what sets YOU apart from the rest? It’s about forming several strategies to win with different groups of demographics.

You have a solid understanding of what works in the industry but at the same time, constantly determining what can make your strategies better. Possessing an undying passion to continuously make magic happen regardless of the adversities thrown in your way.

Our Post Creative Strategists do more than just providing insights and research to the Creative team, they provide continuous recommendations based on daily evolving conversations. This position represents the community’s voice in every aspect of the brand and maneuvers way through multiple channels. The ideal candidate synergises well with the Creative team and is deeply rooted in the purpose of ‘customer first’.

The Brief

• Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision & design
• A keen sense of developing strategy solutions, from brand strategy, down to tactical social, content and influencer strategies
• An out of the box perspective on data and research to find interesting consumer insights that we can leverage on
• Strong understanding of marketing fundamentals
• Able to craft content calendars, caption banks, and trendjacking posts with ease.
• An understanding of community management and social listening to deeply understand people
• Ability to read and internalise social media comments and differentiate people’s behaviours on different social platforms
• Brings the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Articulate effective strategic rationale and logic flow that will help form a compelling story.
• Deck crafter - someone that can detail out ideas and insights that are clear and can sell!

What you should know about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

P.S Portfolio would be nice :)

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