Associate Social Media Manager

Carry1st; India; Remote; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Remote-first company

Remote working allowance

Learning and development

Social events

Birthday leave

Job summary

Carry1st is building a global gaming and fintech community with a remote-first culture. We seek an Associate Social Media Manager to craft campaigns, stay on top of gaming trends, and collaborate with content teams to turn ideas into engaging content for audiences across TikTok, Instagram, YouTube and WhatsApp.

You will own ideas, write hooks, brief creatives, and report on performance, helping Carry1st grow its audience of young gamers while staying locally relevant and globally connected.

Qualifications

• 1–3 years in social media, community or content.
• Portfolio of campaigns or posts you came up with and ran, with results.
• Deep knowledge of youth culture, and a real love of gaming.

Responsibilities

• Come up with and run campaigns around moments Carry1st should own: tournaments, events, major game launches and live ops.
• Keep our feeds fresh with entertainment, memes, creator and UGC content, tips, and community conversation.
• Turn each campaign into a clear plan with the Social Media Manager: idea, formats, channels, timing, success metrics.
• Brief and work with our creative teams to make the content, and write the copy, captions and hooks yourself.
• Run campaigns live across TikTok, Instagram, YouTube and WhatsApp: post, respond to what's happening, adjust as needed.
• Stay close to the community and translate trends, slang, creators into ideas.
• Make the community part of content through challenges, polls, UGC, shout-outs and live moments.
• Report on every campaign (reach, follower growth, engagement, sentiment, brand mentions) and share learnings.
• Act as a cultural sense-check for the wider team to keep content authentic and locally relevant.

Skills

Social media

Content creation

Campaign planning

Copywriting

Video platforms

Tools

CapCut

Canva

Scheduling tools

Job description

Carry1st is building the dominant commerce platform for Africa and the Middle East. Operating at the intersection of video games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. We are partnered with top global game companies like Riot Games, Activision, and Tencent and we are backed by top investors like a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas.

As Associate Social Media Manager, you'll help build a large, engaged audience of young gamers who trust Carry1st and feel part of a community. On social we're a gaming and community brand first: global gaming culture, made locally relevant. You'll come up with the campaigns and moments that get gamers talking, and make them happen. You'll be our ear on the ground with gamers, the person who knows what's trending, what's funny and what will land before anyone else does. You'll work closely with our Social Media Manager and Content Producer to turn ideas into content people want to follow, share and join in with.

In this role you will...

• Come up with and run campaigns around the moments Carry1st should own: tournaments and events, major game launches and live ops, and announcements our audience genuinely cares about
• Keep our always-on feeds fresh with entertainment and memes, creator and UGC content, useful tips, and community conversation
• Turn each campaign into a clear plan with the Social Media Manager: the idea, the formats, the channels, the timing and what success looks like
• Brief and work with our creative teams to make the content, and write the copy, captions and hooks yourself
• Run campaigns live across TikTok, Instagram, YouTube and our WhatsApp community: post, respond to what's happening, and change course quickly
• Stay close to the community, with your finger on what gamers care about: trends, memes, slang, creators and conversations, and turn that into ideas
• Make the community part of the content through challenges, polls, UGC, shout-outs and live moments, and work with creators to bring local voices and faces onto our channels
• Report on every campaign (reach, follower growth, engagement, sentiment and brand mentions) and share what worked and what didn't
• Act as a cultural sense-check for the wider team, so our content feels authentic, representative and lands well with local audiences

• 1–3 years in social media, community or content, either agency or in-house (a strong personal or creator track record counts too)
• A portfolio of campaigns or posts you came up with and ran, with results
• Deep knowledge of youth culture, and a real love of gaming
• Sharp, funny, native-sounding copywriting for social
• Comfortable working across TikTok, Instagram and YouTube, and with tools like CapCut, Canva and scheduling tools
• Organised and quick: you can move from idea to live campaign in days, not weeks
• Comfortable on camera is a plus, but not required

What will it be like to work at Carry1st?

Carry1st is a fast-growing, dynamic place to work. And while we are laser-focused on building the flagship consumer fintech platform in Africa, our team is fully remote and 100% global - with people in 15+ countries! At Carry1st, you will…

• The ability to scale one of the fastest-growing companies in Africa
• Unlimited room for career growth with a VC-backed startup
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

Carry1st is a remote-first company. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!