Associate PMM — Tetriz

Quiet Capital; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tetriz is seeking an Associate Product Marketing Manager to own the content engine, outbound workflows, and launch activities. You will manage SEO blogs, LinkedIn content, YouTube scripts, and CRO initiatives while coordinating with growth teams.

You will also drive lifecycle marketing, case studies, and sales assets, with a strong emphasis on AI-native workflows and performance tracking for a tech audience.

Qualifications

• 2–3 years in B2B marketing execution.
• SaaS experience strongly preferred, dev-tools or selling-to-engineers a plus.
• AI-native mindset: use Claude/ChatGPT daily and show prompts/workflows.

Responsibilities

• Own the content engine: briefs, drafts, QA, publishing and refresh cycles.
• Ship LinkedIn and company page content weekly; draft YouTube scripts and thumbnails for CTR.
• Keep website copy current; run CRO experiments as traffic grows.

Skills

Content creation

AI tooling

B2B marketing execution

Campaign analytics

Tools

Apollo.io

Hubspot

Job description

About Tetriz

Tetriz helps engineering orgs become AI-native, faster.
Observability that turns AI blind spots into measured signals, coaching that improves how engineers direct AI, and governance that catches risk without surveillance.

The role

This is an Associate Product Marketing Manager (APMM) role.
Most of our marketing already runs on AI agents. We have a content engine built on Claude (for SEO blogs, founder LinkedIn content, Reddit programs, YouTube scripts), outbound infrastructure on Apollo/Hubspot, and competitive intelligence workflows.

If your instinct when given a repetitive task is "I should build a skill/workflow for this," you'll fit. If your instinct is to open a blank doc, this will frustrate you.

What you'll own

1. Content engine

• Run the SEO blog pipeline end to end: briefs, drafts, editorial QA against our standards, publishing, and refresh cycles

• Ship LinkedIn posts and company page content on a weekly calendar

• Draft and iterate YouTube scripts, titles, descriptions, and thumbnails for CTR

• Keep website and landing page copy current; run CRO experiments as traffic scales

2. Outbound and growth ops

• Own the email and social media outbound machine: Sequences, list building and enrichment, deliverability hygiene

• Experiment with new outbound channels every quarter

• Track and report campaign performance weekly; kill what's not working

3. Launch and channel presence

• Run launch-week execution, across relevant platforms.

• Build and maintain our G2 and Capterra presence: profile setup, review generation campaigns, response management

• Engage in relevant communities where our buyers actually are

4. Lifecycle and customer marketing

• Own the PLG email lifecycle: onboarding nurture for new signups, activation prompts, and executive-facing ROI report emails

• Produce case studies and capture named customer quotes from active deployments

• Keep sales assets current: pitch deck updates, one-pagers, battlecards, teaser video iterations.

What we need

• 2–3 years in B2B marketing execution. SaaS strongly preferred, dev-tools or selling-to-engineers a big plus

• AI-native. You use Claude, ChatGPT, or Cursor daily as a working tool, not a novelty. You can show us prompts, workflows, or agents you've built to do your job faster. This is the single biggest filter.

• Strong communication skills. You'll edit AI output for a technical US audience, you need the judgment to catch what's generic, wrong, or off-brand

• Ops discipline. Outbound infrastructure fails quietly. You check the dashboard before anyone asks

Nice to have: experience with Apollo.io, Hubspot or similar sales engagement tools, basic SEO fundamentals, familiarity with the developer tools ecosystem, video editing basics.

What you'll get

• A front-row seat to a US GTM launch, working directly with the founders

• The most AI-leveraged marketing stack you'll find at any company this size, you'll build skills most marketers won't have for years

• Real ownership from week one. No approval chains, no busywork