Associate Manager

Monks; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Monks is seeking a Social Manager in Mumbai to lead social-led growth for a leading EdTech business. You will drive paid learner acquisition through high-performance social campaigns, with advanced targeting and budget optimization.

This IC role requires collaboration with global leads to align local execution with global standards and deliver measurable enrollment growth. You will manage end-to-end social initiatives, optimize ROAS/NPL/FTCOF, and communicate effectively with stakeholders from

Qualifications

• Proficient in written and verbal English.
• 4+ years of digital marketing experience across industries.
• Expertise in social platforms and performance-based student acquisition.
• Experience with AdTech/MarTech solutions (e.g., Google Marketing Platform, Meta, TikTok).
• Strong knowledge of Monks offerings and data/media landscape.
• Proven track record of independent campaign management in a matrix org.
• Project management and stakeholder coordination abilities.

Responsibilities

• Drive ROAS, New Paid Leads, and enrollment KPIs.
• Execute daily campaign optimization across social platforms.
• Develop strategic guidelines for campaign optimization and audience targeting.
• Manage budget allocation and bidding strategies.
• Collaborate with Global Social Lead to align local with global standards.
• Translate business objectives into actionable social tactics affecting P&L.

Skills

English proficiency

Campaign optimization

Budget management

Performance marketing

Stakeholder communication

Project management

Independent contributor

Learning new AI tools

Education

4+ years digital marketing

Tools

Meta

TikTok

Google Marketing Platform

Monks.Flow

Job description

Job Description:

The Social Manager will be responsible for defining and executing a social‑led strategy for a leading global EdTech business. This role focuses on driving New Paid Learners acquisition through high-performance social media marketing, innovative audience targeting, and advanced budget optimization. As a strategic pillar of the media team, the Social Manager will manage performance-based responsibilities to ensure that digital marketing efforts translate directly into measurable growth and enrollment for our global clientele.

The Role

This role reports directly to the Social Lead for the EdTech account, with a matrix reporting line to the Client Lead. Success in this position requires close collaboration with the Global Social Lead to align local execution with global standards. As an Individual Contributor (IC) role, you will be responsible for the end-to-end execution and performance of social initiatives, fostering a culture of innovation and continuous optimization.

Responsibilities Include

• Drive core client KPIs with a rigorous focus on Return on Ad Spend (ROAS), New Paid Leads (NPL), and First-Time Course of File(FTCOF)/Enrollment.
• Oversee and execute daily campaign optimization across social platforms (e.g., Meta, TikTok, etc.) to maximize reach and efficiency.
• Develop comprehensive strategic guidelines and innovative methodologies for campaign optimization, social content strategy, and audience targeting.
• Manage budget allocation and bidding strategies to ensure optimal spend across high-performing audience segments.
• Liaise regularly with the Global Social Lead to integrate global best practices into local campaign structures.
• Optimize social campaigns to address the full new user acquisition funnel, from initial awareness and course discovery to final enrollment and re‑engagement.

What You Bring To It

• Proficient in written and verbal English
• 4+ years of digital marketing experience, whether at a publisher, agency, consultancy, trading desk, technology company, or brand.
• Expertise in Social media platforms (e.g., Meta, TikTok, etc.) and performance-based student acquisition is required.
• Experience with AdTech or MarTech solutions (such as Google Marketing Platform, Amazon, Meta, TikTok, etc.)
• Strong grasp of the overall digital consultancy space, including but not limited to knowledge of Monks competitive set and their offerings across data and digital media.
• Proven track record in independent campaign management and execution, with a specific focus on driving personal performance and growth within a matrixed organization.
• Project management experience, with demonstrated abilities to manage and organise projects, build detailed project plans, and manage multiple internal and external stakeholders to deliver outcomes.
• Excellent communication skills, both written and verbal, and ability to effectively communicate with stakeholders ranging from C-suite through to platform SMEs.
• Demonstrated ability to translate high-level business objectives into actionable social tactics that directly impact P&L metrics like FTCOF and ROAS.
• Demonstrated expertise in AI-driven marketing workflows and a strong desire to contribute to the advancement of Monks; AI solutions (such as Monks.Flow).
• Proven track record as an independent starter, with the ability to navigate ambiguity and drive initiatives forward with minimal oversight.
• Strong commitment to learning new ways of working and integrating cutting-edge AI technologies into daily operations.

Preferred

• Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points.
• Strong data analysis capabilities, with an ability to unearth actionable insights using a range of platforms and tools
• Ambition to perform unprecedented tasks and obtain new skills, be comfortable with uncertainty and adapt to a rapidly changing environment
• Proficiency with both website and app analytics, spanning solutions design, implementation and analysis

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About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger's Programmatic Power Players list every year (2020-24). Named Adweek's first AI Agency of the Year (2023) and The One Show's inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group's 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato's AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.