Associate General Manager - Online Degree Sales

Hero Vired; Kolkata District; On-site; INR 3,000,000 - 5,200,000; Full time

Job summary

Hero Vired, backed by Hero Group, seeks an experienced Associate General Manager – Online Degree Sales to lead and scale our Degree Sales vertical. You will drive enrollment targets, manage a high-performing team, and optimize the funnel from lead to enrollment.

The role requires 10+ years in B2C EdTech sales, strong leadership, and a proven revenue-hitting track record. This is a full-time, work-from-office position in the Degree Sales department.

Qualifications

• Minimum 10+ years of B2C Sales experience in EdTech industry.
• Minimum 6+ years of team handling experience (60–80 team members preferred).
• Experience in selling Degree Programs / Higher Education / Long-term courses.
• Strong understanding of inside sales model & high-ticket sales.
• Proven track record of achieving revenue targets.
• Hands-on experience with CRM tools (LeadSquared / Salesforce / etc.).
• Strong analytical and reporting skills.

Responsibilities

• Drive monthly, quarterly, and annual enrollment targets for Online Degree Programs.
• Develop and execute sales strategies to maximize conversions and revenue.
• Monitor daily sales metrics – Leads, Connects, Counselling Sessions, Conversions, Revenue.
• Improve team productivity and funnel efficiency.
• Lead, mentor, and manage a team of Academic Counsellors / Sales Executives.
• Conduct daily huddles, performance reviews, and coaching sessions.
• Drive performance improvement plans (PIP) for low performers.
• Hire, onboard, and train new sales team members.
• Analyze funnel drop-offs and optimize sales processes.
• Work closely with Marketing for lead quality and campaign feedback.
• Maintain accurate CRM reporting and sales dashboards.
• Collaborate with Marketing, Operations, Finance, and Product teams.
• Provide market feedback on pricing, competition, and learner behavior.
• Support in scaling new Degree launches and expansion initiatives.
• Ensure high-quality consultative selling approach.
• Improve pitch quality, objection handling, and follow-ups.
• Maintain high customer satisfaction and compliance standards.

Skills

B2C Sales

EdTech Experience

Team Leadership

High-Ticket Sales

CRM Proficiency

Tools

LeadSquared

Salesforce

Job description

Are you ready to be part of an exhilarating journey with an innovative, high-growth startup backed by the prestigious Hero Group, one of the nation’s largest and most esteemed business conglomerates?

Hero Vired is your opportunity to join a premium learning experience that offers cutting- edge industry programs and world-class partnerships, shaping the trailblazers of tomorrow.

At Hero Vired, we firmly believe in the potential of every individual to achieve greatness. Leveraging the unparalleled expertise and legacy of the Hero Group, our mission is to revolutionize the learning landscape. Through immersive, industry-aligned programs, we empower learners with the knowledge, skills, and insights they need to turn their aspirations into tangible accomplishments. Our focus is to disrupt and reimagine traditional university education and upskilling for working professionals, achieved through impactful online certification and degree programs.

The illustrious Hero Group, boasting a diverse portfolio of businesses with a combined value of US$5 billion, spans sectors such as automotive manufacturing, finance, renewable energy, electronics manufacturing, and education. Under the umbrella of the Hero Group (BML Munjalfamily), you’ll find renowned names like Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and BML Munjal University.

Job Title: Associate General Manager/Deputy General Manager – Online Degree Sales

Job Type: Full Time

Work Type: Work from Office

Department: Degree Sales

Experience Level: Minimum 10+ Years of Experience

Role Overview

We are looking for a dynamic and performance-driven Hiring Deputy General Manager/Associate General Manager – Online Degree Sales to lead and scale our Degree Sales vertical. The incumbent will be responsible for driving revenue, managing high-performing sales teams, achieving enrollment targets, and optimizing conversion funnels. This role requires strong leadership, data-driven decision-making, and deep experience in EdTech Degree Business

Key Responsibilities

Revenue & Target Management

• Drive monthly, quarterly, and annual enrollment targets for Online Degree Programs.
• Develop and executesales strategies to maximize conversions and revenue.
• Monitor daily sales metrics – Leads,Connects, Counselling Sessions, Conversions, Revenue.
• Improve team productivity and funnel efficiency.
• Lead, mentor, and manage a team of Academic Counsellors / Sales Executives.
• Conduct daily huddles, performance reviews, and coaching sessions.
• Drive performance improvement plans (PIP) for low performers.
• Hire, onboard, and train new sales team members.

Performance & Analytics

• Analyze funnel drop-offs and optimize sales processes.
• Work closely with Marketing for lead quality and campaign feedback.
• Maintain accurate CRM reporting and sales dashboards.

Cross-Functional Collaboration

• Collaborate with Marketing, Operations, Finance, and Product teams.
• Provide market feedback on pricing, competition, and learner behavior.
• Support in scaling new Degree launches and expansion initiatives.
• Ensure high-quality consultative selling approach.
• Improve pitch quality, objection handling, and follow-ups.
• Maintain high customer satisfaction and compliance standards.

Eligibility Criteria

• Minimum 10+ years of B2C Sales experience in EdTech industry(Mandatory)
• Minimum 6+ years of team handling experience (minimum 60–80 team members preferred)
• Experience in selling Degree Programs / Higher Education/ Long-term courses
• Strong understanding of inside sales model & high-ticket sales
• Proven track record of achieving revenue targets
• Hands-on experience with CRM tools (LeadSquared / Salesforce / etc.)
• Strong analytical and reporting skills

Preferred Skills

• Strong leadership & people management skills
• Ability to work in high-growth, fast-paced environment