Associate Director, Influencer Marketing

WPP Media; Gurgaon; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media in Gurgaon, India is seeking an Associate Director, Influencer Marketing to lead and inspire a team of designers, writers, and content creators to develop impactful influencer campaigns across digital platforms. You will guide creative strategy and ensure high-quality execution aligned with brand objectives and client expectations.

The role requires 6–10 years in creative/design/content roles, a strong portfolio, and demonstrated leadership in agencies or digital marketing

Qualifications

• Strong portfolio showcasing creative campaigns, branding, and digital work.
• Experience in leading and managing creative teams.
• Strong understanding of social media, digital content, branding, and campaign planning.
• Excellent communication and presentation skills.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and basic understanding of video and motion graphics.

Responsibilities

• Lead the creative strategy and direction for brand, digital, social media, and marketing campaigns.
• Manage and mentor a team of designers, copywriters, and content creators.
• Conceptualize and execute integrated campaigns across digital, social, video, and print.
• Collaborate with internal teams including strategy, content, media, and client servicing to deliver cohesive campaigns.
• Ensure all creative outputs are aligned with brand guidelines and business objectives.
• Present creative concepts and campaign ideas to internal stakeholders and clients.
• Stay updated with industry trends, social media trends, and emerging creative formats.
• Manage multiple projects and ensure timely delivery with high creative standards.
• Review and approve designs, videos, and content before final delivery.

Skills

Portfolio

Team leadership

Social media

Communication

Adobe Creative Suite

Tools

Adobe Creative Suite

Job description

Associate Director, Influencer Marketing

Gurgaon, India

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Overview

We are looking for a Creative Lead who will be responsible for leading and inspiring a team of designers, writers, and content creators to develop impactful, engaging, and on-brand creative solutions across digital and offline platforms. The candidate will be responsible for conceptualizing campaigns, guiding creative strategy, and ensuring high-quality execution aligned with brand objectives and client expectations.

Key Responsibilities

• Lead the creative strategy and direction for brand, digital, social media, and marketing campaigns.


• Manage and mentor a team of designers, copywriters, and content creators.


• Conceptualize and execute integrated campaigns across digital, social, video, and print.


• Collaborate with internal teams including strategy, content, media, and client servicing to deliver cohesive campaigns.


• Ensure all creative outputs are aligned with brand guidelines and business objectives.


• Present creative concepts and campaign ideas to internal stakeholders and clients.


• Stay updated with industry trends, social media trends, and emerging creative formats.


• Manage multiple projects and ensure timely delivery with high creative standards.


• Review and approve designs, videos, and content before final delivery.

Requirements

• 6–10 years of experience in creative/design/content roles, preferably in an agency or digital marketing environment.


• Strong portfolio showcasing creative campaigns, branding, and digital work.


• Experience in leading and managing creative teams.


• Strong understanding of social media, digital content, branding, and campaign planning.


• Excellent communication and presentation skills.


• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and basic understanding of video and motion graphics.


• Ability to think strategically as well as execute creatively.

Preferred Skills

• Experience in digital marketing agencies.


• Knowledge of video production, motion graphics, and UI/UX is a plus.


• Strong storytelling and campaign planning skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice for more information on how we process the information you provide.

Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.

What gender identity do you most closely identify with? Select...