Associate Digital Product Manager [T500-28362]

Albertsons Companies India; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Albertsons India Capability Center is seeking a Marketing Platform Product Manager in Bengaluru to shape enterprise marketing campaigns and drive the product lifecycle from discovery to launch.

You will partner with engineering and business teams to deliver features, define use cases, and set KPIs. A strong background in marketing tech and analytics, plus collaboration across onshore and offshore teams, is essential.

Qualifications

• Bachelor's degree or equivalent in marketing or Marketing tech.
• 3+ years in Marketing/Advertising with experience in content management, audience management, personalization, analytics and automated marketing technologies.
• Experience in consulting and/or setting platform product direction to meet customer needs.
• Strong analytical, prioritisation and negotiating skills.
• Usability-focused design experience is a plus.
• Passionate about building great products and user interfaces and solving customer problems.

Responsibilities

• Define product strategy for the discovery and planning product area to enable enterprise marketing campaigns.
• Own the product lifecycle from discovery to launch and iteration.
• Define detailed use cases, requirements, and technical specs for roadmap initiatives.
• Collaborate with engineering to implement features and address gaps in the marketing platform.
• Lead an agile development process with onshore and offshore teams.
• Maintain data-driven decision making using internal metrics and user research.
• Define success KPIs to justify investment and prioritise features.
• Increase marketer productivity and campaign scalability to boost revenue and ROI.
• Create onboarding and instructional documentation for the platform.
• Educate and onboard other product managers and business leads to drive adoption.

Skills

Content management

Audience management

Personalization

Analytics

Marketing technology

Automation

Education

Bachelor's degree in Marketing or Marketing Tech

Job description

As a leading food and drug retailer in the United States, Albertsons Companies, Inc. operates over 2,200 stores across 35 states and the District of Columbia. Our well-known banners across the United States, including Albertsons, Safeway, Vons, Jewel-Osco and others, serve more than 36 million U.S customers each week.

We build and shape technology solutions that solve customers’ problems every day, making things easier for them when they shop with us online or in a store. We have made bold, strategic moves to migrate and modernize our core foundational capabilities, positioning ourselves as the first fully cloud-based grocery tech company in the industry.

Our success is built on a one-team approach, driven by the desire to understand and enhance the customer experience. By constantly pushing the boundaries of retail, we are transforming shopping into an experience that is easy, efficient, fun and engaging.

About Albertsons India Capability Center:

At Albertsons India Capability Center, we're not just pushing the boundaries of technology and retail innovation, we're cultivating a space where ideas flourish and careers thrive. Our workplace in India is a vital extension of the Albertsons Companies Inc. workforce and important to the next phase in the company’s technology journey to support millions of customers’ lives every day.

At the Albertsons India Capability Center, we are raising the bar to grow across Technology & Engineering, AI, Digital and other company functions, and transform a 165-year-old American retailer. At Albertsons India Capability Center, associates collaborate directly with international teams, enhancing decision-making processes and organizational agility through exciting and pivotal projects. Your work will make history and help millions of lives each day come together around the joys of food and inspire their well-being.

Main responsibilities:

• Define product strategy for the discovery and planning product area by partnering with respective PMs and key business and operational partners, to define the landscape of enterprise campaign production for marketing at an enterprise scale.
• Own the product lifecycle, from discovery, definition, execution to launch & iteration for their products.
• Define detailed use cases, product requirements, and technical specs needed to support roadmap initiatives.
• Work closely with engineering partners to implement new features, deliver enhancements, and address gaps or breakages in our marketing platform.
• Participate and lead an agile development process, working closely with internal Tech teams and multiple onshore and offshore engineering teams.
• Maintain standards for a data-driven approach to making decisions and gain user insight using internal metrics, user interviews, user research, surveys, and larger organizational KPI goals.
• Define success criteria and KPIs to justify continued investment and prioritization of features.
• Partner with cross-functional team members to gain insight into increasing marketer productivity, efficiency & effectiveness, and scaling campaign volumes to ultimately increase revenue and ROI.
• Drive the creation of onboarding and instructional documentation for this internal platform.
• Educate and work with other product managers and business leads & stakeholders to onboard users onto the platform, increase adoption, and troubleshoot issues.

What we are searching for:

• Bachelor's degree or equivalent in marketing and/or Marketing tech
• 3+ years in Marketing/Advertising area with experience including but not limited to content management, audience management, personalization, internal platform/application development, analytics, and automated marketing technologies
• Experience in consulting and/or setting platform product direction to meet customer needs
• Strategic and analytical skills with the ability to translate between strategic business decisions and their quantitative implication
• Strong analytical, prioritization and negotiating skills
• Usability and customer-focused design experience a plus
• Passionate about building great products and user-interfaces; and solving customer and business problems