Associate - Data and Analytics Advisory 5A

Genpact; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Genpact in Hyderabad, India, is seeking an Associate for Data and Analytics Advisory to support digital marketing initiatives with data-driven insights. You will manage campaigns from setup to QA, monitor performance, and collaborate with cross-functional teams to optimize ROI and lead generation.

This role requires strong analytics, business mindset, and English communication skills. You will work in a fast-paced environment, stay updated on industry trends, and contribute to innovative

Qualifications

• Bachelor's or master's degree in analytics, CS, or a related field.
• Proven experience in ad tech, campaign management, and digital marketing.
• Strong analytical and communication skills; English proficiency.

Responsibilities

• Manage the full lifecycle of campaign setup, including trafficking and QA.
• Monitor, analyze, and report on campaign performance to optimize ROI.
• Collaborate with cross-functional teams to align marketing initiatives with goals.
• Stay current with industry trends and best practices to improve campaigns.

Skills

Ad Trafficking

Campaign Management

Digital Campaigns

Programmatic Campaigns

Media Trafficking

Personal Effectiveness

Education

Bachelor's in Business Analytics

Bachelor's in Computer Science

Master's in Data Science

Job description

Associate - Data and Analytics AdvisoryReady to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.Job DescriptionResponsibilities:Manage the full lifecycle of campaign setup, including creative trafficking, pixel implementation, and QA for Native and Cross-device placements to drive brand awareness and lead generation.Monitor, analyze, and report on campaign performance metrics to optimize effectiveness and ROI.Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business goals.Support the implementation and use of digital marketing tools and platforms to enhance campaign performance.Stay current with industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts.QualificationsBachelors - Business Analytics, Bachelors - Computer Science, Bachelors - Statistics, Masters - Data ScienceCertificationsCertified Data Management Professional - RiversandRiversand, Certified Information Privacy Professional, U.S. private-sector (CIPP/US) - International Association of Administrative Professionals (IAAP)International Association of Administrative Professionals (IAAP), Certified Information Systems Security Professional (CISSP) - Workforce Academy OnlineWorkforce Academy Online, Certified Risk Professional (CRP) - UdemyUdemyRequired SkillsAd Trafficking, Campaign Management, Digital Campaign Management, End to End Campaign Management, Marketing Campaign Management, Media Trafficking, Personal Effectiveness, Political Campaign Management, Programmatic Campaign ManagementLanguageEnglishLanguage Proficiency -Intermediate - B1Additional Job Location -Job TypeRegularMaster Skill List -Data and Analytics AdvisoryRemote Type -OfficeWork Shift -Night Job (India)Why join Genpact?• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter• Make an impact – Help global enterprises solve business challenges that matter• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.