Associate, Behavioural Design

Antara Foundation; New Delhi; On-site; INR 89,280 - 167,400; Full time

Job summary

Antara Foundation is seeking a professional to design behaviour change interventions within digital systems, enhancing maternal and child health outcomes. This onsite role in Delhi requires a strong background in behavioural science, public health, and the ability to implement scalable interventions.

The ideal candidate will have 3-7 years of experience, familiarity with digital systems, and a Master's degree in a related field. Join a diverse team committed to improving health through innovative solutions.

Qualifications

• 3–7 years experience in relevant fields.
• Familiarity with digital systems and experimentation.
• Comfortable working with data.

Responsibilities

• Design behaviourally informed interventions.
• Build nudging systems within digital workflows.
• Identify behavioural gaps using data.

Skills

Behaviour Change Communication (BCC/SBCC)

Data analysis skills

Experience in behavior change interventions

Education

Master’s in Behavioural Science, Public Health, Economics, Psychology

Tools

Excel

Digital systems

Job description

The Antara Foundation (TAF) envisions a world where women and children do not suffer from preventable health conditions. We believe that every mother and each child deserves an equal start to a healthy life. We support the public health system deliver solutions at scale, to improve maternal and child health outcomes, by partnering with government and communities. Interventions of The Antara Foundation follow two closely integrated paths: to help the government system deliver better quality health care to the community and to support the community to mobilize and seek better health outcomes.

TAF’s Digital Public Health Program (DPHP) is building the next generation of scalable, interoperable digital health systems, combining conversational AI, WhatsApp-based workflow automation, data pipelines, and decision-support tools. These systems are designed for real-world, low-resource settings and aim to support frontline workers and health systems in delivering timely, high-quality care.

We are an early-stage but rapidly scaling team, building at the intersection of public health, technology, and behavior change. This requires individuals who can take ownership, solve problems independently, learn quickly, and operate comfortably in ambiguity while shaping evolving systems.

Role Overview

This role focuses on designing behaviour change interventions embedded within digital systems. You will work on translating behavioural insights into nudges, workflows, and communication strategies that drive real action among frontline workers and communities. The role requires both conceptual understanding of behaviour science and the ability to operationalize it within scalable, data-driven systems.

What you will do

• Design behaviourally informed interventions for frontline workers and communities
• Build nudging systems within digital workflows
• Identify behavioural gaps using data and field insights
• Design and run experiments and iteration cycles
• Work across teams to scale interventions through digital systems

Experience & Qualifications

• 3–7 years in behavioural science, public health, economics, or related fields
• Master’s preferred (Behavioural Science, Public Health, Economics, Psychology, etc.)
• Familiarity with digital systems and experimentation
• Basic data analysis skills (Excel/Sheets)

Who we are looking for

• Individuals who have implemented behaviour change interventions in real settings
• Comfortable working with data, digital systems, and experimentation
• Strong ownership and ability to operate in ambiguous environments
• Builders who can translate behavioural insights into scalable systems

We are committed to building a thoughtful and diverse team across roles and levels, and encourage candidates with varied backgrounds and perspectives to apply.

This is an onsite role based in Delhi

Required Skills

Behaviour Change Communication (BCC/SBCC) data analysis skills behaviour change interventions