Assistant Manager - Marketing & Communications

Mercure Hotels; Lucknow; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A leading hotel chain in Lucknow, India is looking for an Assistant Manager – Marketing & Communications. This dynamic role involves developing and implementing marketing strategies, managing digital campaigns, and leading a team. Candidates should have a Bachelor's degree in marketing or communications and 3-5 years of relevant experience, with a proven track record in successful marketing initiatives. Join us to help enhance our brand presence in a fast-paced environment.

Qualifications

• 3-5 years of experience in marketing and communications, focusing on digital marketing.
• Proven track record in managing successful marketing campaigns.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute marketing strategies aligned with company goals.
• Manage and optimize digital marketing campaigns across various platforms.
• Oversee social media presence and develop engaging content.

Skills

Digital marketing

Team management

Content creation

Analytical mindset

Project management

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Marketing analytics tools

Social media management tools

Job description

Job Description

We are seeking a dynamic and results‑driven Assistant Manager – Marketing & Communications to join our team in Lucknow, India. In this role, you will play a crucial part in developing and implementing marketing strategies, managing communications initiatives, and leading a team of marketing professionals.

• Assist in developing and executing comprehensive marketing strategies aligned with company goals
• Manage and optimize digital marketing campaigns across various platforms
• Oversee social media presence and develop engaging content to increase brand awareness
• Lead content creation efforts, including copywriting for marketing materials and corporate communications
• Analyze marketing data and prepare reports to inform decision‑making and strategy adjustments
• Collaborate with cross‑functional teams to ensure consistent brand messaging across all channels
• Manage and mentor a team of marketing and communications professionals
• Coordinate with external agencies and vendors to deliver high‑quality marketing projects
• Monitor industry trends and competitor activities to identify opportunities for growth and innovation
• Assist in budget management and resource allocation for marketing initiatives

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of experience in marketing and communications, with a focus on digital marketing
• Proven track record in managing successful marketing campaigns and initiatives
• Strong leadership skills with experience in team management and mentoring
• Excellent written and verbal communication skills
• Proficiency in digital marketing platforms and social media management tools
• Analytical mindset with the ability to interpret data and generate actionable insights
• Experience with content creation and copywriting for various marketing channels
• Strong project management skills and ability to handle multiple projects simultaneously
• Up‑to‑date knowledge of current marketing trends and best practices
• Understanding of brand management and corporate communications principles
• Ability to work collaboratively in a fast‑paced, dynamic environment
• Proficiency in marketing analytics tools and reporting software

Additional Information

2‑3 year of experience in branded hotels.