Assistant Manager - Marketing & Communications

AccorHotel; Lucknow; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A leading hospitality firm is seeking an Assistant Manager - Marketing & Communications for their Lucknow location. This role involves developing marketing strategies, overseeing digital campaigns, and managing a team of marketing professionals. Ideal candidates will have a bachelor's degree in marketing or communications and 3-5 years of relevant experience, particularly in digital marketing and leadership. This position offers the opportunity to make a significant impact on brand awareness and company growth.

Qualifications

• 3-5 years of experience in marketing and communications, focused on digital marketing.
• Strong leadership skills with a track record in team management.
• Ability to interpret marketing data and generate actionable insights.

Responsibilities

• Develop and execute marketing strategies aligned with company goals.
• Manage digital marketing campaigns and optimize performance.
• Oversee social media and develop engaging content.

Skills

Team management

Digital marketing

Content creation

Communication

Analytical skills

Education

Bachelor's degree in Marketing or Communications

Tools

Marketing analytics tools

Social media management tools

Job description

We are seeking a dynamic and results-driven Assistant Manager - Marketing & Communications to join our team in Lucknow, India. In this role, you will play a crucial part in developing and implementing marketing strategies, managing communications initiatives, and leading a team of marketing professionals.

• Assist in developing and executing comprehensive marketing strategies aligned with company goals
• Manage and optimize digital marketing campaigns across various platforms
• Oversee social media presence and develop engaging content to increase brand awareness
• Lead content creation efforts, including copywriting for marketing materials and corporate communications
• Analyze marketing data and prepare reports to inform decision-making and strategy adjustments
• Collaborate with cross-functional teams to ensure consistent brand messaging across all channels
• Manage and mentor a team of marketing and communications professionals
• Coordinate with external agencies and vendors to deliver high-quality marketing projects
• Monitor industry trends and competitor activities to identify opportunities for growth and innovation
• Assist in budget management and resource allocation for marketing initiatives

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of experience in marketing and communications, with a focus on digital marketing
• Proven track record in managing successful marketing campaigns and initiatives
• Strong leadership skills with experience in team management and mentoring
• Excellent written and verbal communication skills
• Proficiency in digital marketing platforms and social media management tools
• Analytical mindset with the ability to interpret data and generate actionable insights
• Experience with content creation and copywriting for various marketing channels
• Strong project management skills and ability to handle multiple projects simultaneously
• Up-to-date knowledge of current marketing trends and best practices
• Understanding of brand management and corporate communications principles
• Ability to work collaboratively in a fast-paced, dynamic environment
• Proficiency in marketing analytics tools and reporting software

Additional Information

2-3 year of experience in branded hotels.