Assistant Manager Marketing

2coms; Dadri; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A leading retail electronics chain is seeking a dynamic Marketing professional in Dadri, India. The role focuses on driving brand visibility and boosting sales through strategic marketing initiatives. The ideal candidate will have at least 3 years of experience in retail marketing, especially in consumer electronics, and strong collaboration abilities with franchise partners. This position offers an opportunity to lead impactful marketing campaigns and contribute to enhancing brand equity.

Qualifications

• Minimum 3 years of experience in retail marketing within Consumer Electronics, Mobile, Telecom, or Technology sectors.
• Proven experience in BTL marketing, catchment area marketing, and franchisee engagement.
• Ability to interpret performance data and drive decisions.

Responsibilities

• Plan and execute integrated ATL, BTL, and retail-specific campaigns.
• Collaborate with OEMs, brand teams, and on-ground staff for campaign execution.
• Build and maintain strong relationships with franchise partners.
• Monitor competitor activity and market trends.

Skills

Retail marketing expertise

Collaboration with franchisees

Analytical mindset

Communication skills

Stakeholder management

Education

MBA / PGDBM in Marketing

Job description

Summary

We are seeking a dynamic and results-driven Marketing professional to join our retail electronics chain organization based in Noida. This role is pivotal in driving brand visibility, increasing store footfall, and boosting sales through strategic, localized marketing initiatives across North India. The ideal candidate will combine strong retail marketing expertise with hands-on execution capabilities, fostering deep collaboration with franchisees and brand partners. With a focus on cost-effective, high-impact campaigns, this position plays a critical role in enhancing brand equity, optimizing marketing spend, and ensuring alignment between on-ground activities and broader business objectives.

Responsibilities

• Plan and execute integrated ATL, BTL, and retail-specific campaigns, including catchment area marketing and in-store promotions.
• Collaborate with OEMs, brand teams, and on-ground staff to ensure timely and consistent campaign execution.
• Build and maintain strong relationships with franchise partners to drive business growth and increase store traffic.
• Design low-cost, high-impact campaigns in partnership with OEMs to enhance customer engagement and conversion rates.
• Coordinate the timely delivery and deployment of branding assets such as signage, POSM, display stands, and in-store branding materials.
• Ensure optimal utilization of marketing budgets while maintaining consistent brand presence across all store locations.
• Leverage digital marketing fundamentals to complement offline efforts and amplify campaign reach.
• Partner with external agencies and vendors to meet all marketing KPIs on schedule.
• Monitor competitor activity and market trends, delivering regular reports with actionable insights.
• Use campaign performance data and customer feedback to refine strategies and improve future outcomes.
• Collaborate cross-functionally with sales, operations, creative, and technology teams for seamless campaign execution.
• Take ownership of on-ground activities and be prepared to lead execution efforts as needed.
• Track and report on key marketing KPIs, including campaign ROI, store performance, and budget adherence.
• Deliver clear, data-driven insights and performance updates to senior leadership on a regular basis.

Requirements

• MBA / PGDBM in Marketing
• Minimum 3 years of experience in retail marketing within Consumer Electronics, Mobile, Telecom, or Technology sectors
• Proven experience in BTL marketing, catchment area marketing, and franchisee engagement
• Demonstrated success in driving footfall and sales through localized, cost-effective campaigns
• Strong analytical mindset with the ability to interpret performance data and drive decisions
• Excellent communication, coordination, and stakeholder management skills
• Ability to work independently and thrive in a fast-paced, execution-oriented environment