Assistant Manager - Entertainment Ad Sales Network Analytics

Viacom18; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

JioStar in Mumbai is seeking a senior analytics professional to drive platform strategy for TV delivery and digital interplay across India.

You will lead cross-functional projects, build dashboards used by Sales, GTM and Product, and present insights to senior leadership. The role demands MBA with 2-4 years in media analytics and deep BARC knowledge.

Qualifications

• MBA with 2-4 years in media analytics, planning or revenue strategy roles within broadcasters/media publishers.
• Expert in BARC, TV measurement, cross-media modelling and portfolio-level analysis.
• Proficient in building analytics that influence senior stakeholders.

Responsibilities

• Build POV on media consumption across devices & platforms in India and position TV.
• Compares TV vs Digital using first-principles media delivery.
• Establishes thought leadership based on platform analytics and GTM storytelling.
• Owns cross-functional strategic projects and solves ambiguous, high-impact analytical challenges.
• Architects analytics dashboards used across Sales, GTM and Product.
• Presents insights to senior leadership and drives decisions at channel/cluster/network levels.

Skills

BARC knowledge

Media maths

Cross-screen delivery

Stakeholder influence

Analytical frameworks

Education

MBA

Job description

Job Summary

Leads cross-functional problem solving and platform strategy. Operates with high autonomy and drives organization-wide understanding of TV delivery, competitive dynamics and TV + Digital market interplay.

Key Responsibilities

• Strategic KRAs
• Build POV on media consumption across devices & platforms in the India and position TV
• Compares TV vs Digital using first-principles media delivery
• Establishes thought leadership based on platform analytics and GTM storytelling
• Owns cross-functional strategic projects and solves ambiguous, high-impact analytical challenges

• Operational KRAs
• Reviews and refining data led GTM narratives for accuracy and strategic use
• Architects analytics dashboards used across Sales, GTM and Product
• Presents insights to senior leadership and drives decisions at channel/cluster/network levels

• Autonomy & Decision-Making
• High autonomy; independent prioritizes, defines analytical frameworks and decisions. Seeks senior alignment only for high-impact choices

• Accountability & Outcomes
• Accountable for output quality, delivery timelines and strategic impact of analytics
• Drives strategic influence on Product, Sales, Revenue and Content

Skills & Attributes for success

• Deep BARC, 3rd party media delivery measurement understanding
• Deep expertise in media maths, digital currencies, cross-screen delivery
• Strong problem-solving across ambiguous issues
• Influences senior stakeholders with clarity and data
• Builds frameworks, not just analyses first principles-based media ecosystem understanding

Preferred Education & Experience

• MBA with 2-4 years in media analytics, planning or revenue strategy roles within broadcasters/media publishers. Expert in BARC, TV measurement, cross-media modelling and portfolio-level analysis.

About Us (Boilerplate)

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.