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AgriYuvaa seeks a field-based leader to drive contract farming and potato procurement across Hooghly, West Midnapore, and Jhargram. You will engage farmers, coordinate procurement, manage cold storage partners and lead a regional Agro team to deliver sustainable supply for chips production.
You will bring 6–8 years in agri procurement, strong contract farming knowledge and proven leadership in field teams, with preference for potato ecosystems and digital agriculture adoption.
Responsible for driving Contract Farming and potato procurement operations across Hooghly, West Midnapore and Jhargram, ensuring sustainable procurement of quality potatoes for chips manufacturing. The role involves farmer engagement, procurement, cold storage management, stakeholder coordination, supply assurance, team leadership and adoption of sustainable and digital agriculture practices.
Lead the expansion and execution of Contract Farming programs.
Develop new potato-growing clusters and farmer networks.
Drive seed sales, farmer enrolment and adoption of recommended agronomic practices.
Manage regional procurement targets for CF and NCF potatoes.
Monitor crop quality and procurement standards.
Identify and manage strategic cold storage partners.
Build relationships with farmers, FPOs, government agencies and other stakeholders.
Lead and develop the regional Agro team.
Drive sustainable farming and digital agriculture initiatives.
Bachelor’s degree in Agriculture (B.Sc. Agriculture) preferred.
MBA/Postgraduate qualification in Agriculture, Agribusiness, Marketing or Supply Chain preferred.
6–8 years of experience in Contract Farming, agricultural procurement, agri-input sales or agri-supply chain management.
Strong experience with potato farming ecosystems and cold storage operations preferred.
Experience managing government stakeholders, FPOs, traders, transporters and cold storage partners.
Proven leadership experience in managing field teams and regional business outcomes.
Strong knowledge of contract farming and farmer/aggregator relationship management.
Strong commercial negotiation and market intelligence skills.
Knowledge of supply chain planning, digital agriculture and sustainability practices.
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