Assistant Acquisition Manager-Branch Banking

Ujjivan Small Finance Bank; Chandigarh; On-site; INR 350,000 - 700,000; Full time

Job summary

Ujjivan Small Finance Bank is seeking an Assistant Acquisition Manager to drive liabilities growth from open market and existing customers. You will assist CRS-unsecured loans and cross-sell products, while expanding relationships and encouraging branch customers to use ATMs and BCs.

The role requires a commerce background, AMFI/IRDA certification, and strong communication. Travel and relocation may be required to meet branch targets.

Qualifications

• Graduate, preferably in commerce and related streams.
• AMFI / IRDA Certified.
• Basic knowledge on retail banking products.
• Documentation skills and process compliance focus.
• Communication skills: fluent in the local language.
• Time management and selling skills.
• Willingness to travel & relocation as per business needs.

Responsibilities

• Meet targets on liabilities through open market acquisition and existing customer conversion.
• Acquire liability customers via branches, referrals, and alternate channels.
• Maintain the prospect database and nurture ongoing relationships.
• Accompany CRS-Unsecured loans to actively convert borrowers to liabilities.
• Cross-sell secured loan products and pass quality leads to loan officers.
• Drive usage of ATMs, BCs and other alternate channels.
• Ensure adherence to KYC norms and proper documentation.

Skills

Liabilities acquisition

Cross-selling

Communication skills

Time management

Selling skills

Telephonic cold calling

Travel & relocation

KYC documentation

Relationship management

Education

Graduate in commerce

AMFI/IRDA certification

Job description

JOB TITLE : Assistant Acquisition Manager
GRADE : AM-II
DEPARTMENT : Branch Banking
LOCATION : Branch
SUB-DEPARTMENT : TYPE OF POSITION : Full-time
REPORTS TO : Branch Sales Manager - Branch Banking
REPORTING INTO
NA

ROLE PURPOSE & OBJECTIVE

The incumbent will be primarily responsible to -

• Acquire new customers for liabilities from open market
• Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities
• Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers
• Train/assist customers to use ATM and BCs; drive usage of alternate channels

SIZE OF THE ROLE

• Target assigned as per the branch
• CASA Book – as per the branch
• TD Book – as per the branch
• Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
• Number target for all the respective products.
• CA
• SA
• TD

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion
• Understand need and acquire customers who meet the criteria for liability products through either of the below channels:
• Leads generated by branch staff and personal leads
• Referrals generated from existing customers
• Alternate channels
• Maintain the database of the prospects, meet select prospects and manage the relationship thereafter
• Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer
• Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers
• Share customer insights/product related feedback with the Sales Manager - Liabilities

Customers

• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
• Reduce customer dormancy and customer attrition by continuous engagement / interaction
• Resolves the customer queries on various accounts, FD / RD, remittances & third party product

Internal Processes

• Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
• Strictly adhere & maintain compliance to KYC norms
• Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash

Learning & Performance

• Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
• Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities
• Ensure adherence to training man-days/ mandatory training programs for self

Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Qualifications

• Graduate, preferably in commerce and related streams

Experience

• 1-3 year experience, preferably in sales

Certifications

• AMFI / IRDA Certified

Functional Skills

• Basic knowledge on retail banking products
• Documentation skills
• Process compliance focus
• Communication skills: fluent in the local language

Behavioral Skills

• Courteous customer service skills
• Time Management
• Selling skills
• Telephonic cold calling skills
• Willingness to travel & relocation as per business requirements and career opportunities

Competencies

• Planning & Organizing
• Driving Execution
• Managing Relationships
• Customer Focus

KEY INTERACTIONS

EXTERNAL

• Branch Team – Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team
• Regional Product & Marketing team
• State HR
• BC Agents