Assistant Acquisition Manager

Ujjivan Small Finance Bank; Bhiwandi; On-site; INR 600,000 - 850,000; Full time

Job summary

Ujjivan Small Finance Bank is seeking an Asset Desk Manager in Branch Banking. The role centers on driving asset product growth, handling Home Loans, Micro LAP, MSME, Agri, and Vehicle Loans, and ensuring a seamless end-to-end loan process from lead generation to disbursement.

Responsibilities include lead generation, customer engagement, coordination with processing teams, and ongoing asset portfolio management, with a focus on cross-sell opportunities and strong customer experience.

Qualifications

• Graduate in Commerce/Business/Economics with analytical and sales skills.
• 2-4 years of experience in Asset Verticals Industry or within Ujjivan.
• Knowledge of KYC/AML norms and other guidelines.

Responsibilities

• Drive acquisition of Asset customers (NTB and ETB) across multiple asset products to meet monthly disbursement targets.
• Generate leads by leveraging branch relationships and sourcing new customers.
• Ensure timely follow-up, documentation and lead conversion with processing teams.
• Support cross-sell initiatives and branch-level marketing activities with product and marketing teams.
• Coordinate with branch teams, central credit, and operations to ensure timely file processing and disbursement.
• Track portfolio performance, renewals, and retention metrics; provide feedback for improvement.
• Coach branch staff on asset product knowledge and lead generation techniques.

Skills

analytical skills

sales skills

local language fluency

English proficiency

Education

Graduate in Commerce/Business/Economics

Tools

MS Office

Outlook

Job description

Job Description:

POSITION DESCRIPTION

JOB TITLE : Asset Desk Manager

GRADE : M

DEPARTMENT : Branch Banking

LOCATION : Branch

SUB-DEPARTMENT : Branch Banking

TYPE OF POSITION : Full-time

REPORTS TO : Branch Manager

REPORTING INTO

NA

ROLE PURPOSE & OBJECTIVE

The Asset Desk Manager (ADM) plays a pivotal role in driving the branch’s asset business growth by acting as the single point of contact for all asset-related products such as Home Loans, Micro LAP, MSME Loans, Agri Loans, and Vehicle Loans. The ADM is responsible for lead generation, customer engagement, process coordination, and service delivery, ensuring a seamless experience from lead sourcing to loan disbursement. The objective of this role is to maximize branch-level asset penetration, strengthen cross-sell opportunities, and enhance the customer journey across asset products.

SIZE OF THE ROLE

• Monthly Asset disbursement average target of 50 lacs (Actual target depends on the branch location and potential)
• Portfolio sourced and managed across multiple asset products
• Number of Asset products handled: 4-6 different products
• Monthly volume of at least 50 leads per months to achieve the disbursement target
• Monthly 20-25 credit files to be generated and submitted for underwriting

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Drive acquisition of Asset customers (NTB and ETB) to achieve the monthly disbursement target across multiple asset products.
• Generate leads by leveraging existing branch relationships and sourcing new customers
• Ensure timely follow-up, documentation and lead conversion in coordination with processing teams.
• Support cross-sell initiatives and branch-level marketing activities in coordination with product and marketing teams .
• Assess market potential and provide feedback on product features, competitor offerings, and customer needs.
• Track portfolio performance, renewals, and retention metrics; support measures to minimize attrition and improve quality of sourcing.
• Provide inputs for sales planning, budgeting, and branch-level asset strategy.

Customer (Both Internal & External)

• Serve as the first point of contact for customers seeking information on loan products.
• Provide end-to-end assistance throughout the loan application process.
• Maintain strong relationships to improve customer experience, retention, and referrals.
• Address customer queries and elevate issues in coordination with branch, operations, and credit teams.
• Educate branch staff and customers on available asset products, policies, and features.

Internal Process

• Coordinate with branch teams, central credit, and operations to ensure timely file processing, documentation, underwriting, and disbursement.
• Ensure compliance with internal policies, regulatory guidelines, and defined SLAs.
• Track and report daily lead status, application pipeline, conversion ratios, and disbursement figures; identify trends and improvement areas.
• Maintain visibility of asset performance metrics and support the branch manager in reviewing asset business performance.
• Ensure disciplined follow-up, process adherence, and quality of credit files submitted.

Innovation & Learning

• Coach branch staff on asset product knowledge and lead generation techniques to strengthen branch-level sourcing.
• Resolve escalations from branch teams within defined timelines and support continuous process improvement.
• Ensure completion of all mandatory training, goal setting, mid-year review, and annual appraisal requirements.
• Share insights from customer interactions and branch experience to support product enhancement and process refinement.

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate in Commerce/Business/Economics or related subjects with good analytical and sales skills to be considered.

Experience

• 2-4 years of experience in Asset Verticals Industry or within Ujjivan

Certifications

• NA

Functional Skills

• Knowledge of Asset Verticals and OD products
• Basic Computer knowledge (MS Office, Outlook) / Ease of technology usage
• Basic knowledge of accounting and finance administration desirable
• Is fluent in the local languages and has a working knowledge of English
• Knowledge of KYC/AML norms and other guidelines

Behavioral Skills

• Cross selling skills
• Willingness to travel & relocation as per business requirements and career opportunities
• Interpersonal skills
• Ability to interface (orally and in writing) with all levels of associates and customers
• Ability to manage channel partners and other stakeholders
• Training skills

Competencies Required

• Building Relationship
• Driving Change
• Facilitate Marketing and branding
• Collaboration

KEY INTERACTIONS

INTERNAL

EXTERNAL

• Asset Verticals Business Team
• Branch Operations Team
• Asset Verticals Product Team
• State HR
• Branch Team
• Customers
• Channel Partners

PREPARED BY: ATISH YADAV

DATE: 14-10-2025

Date

REVIEWED BY:

LAST UPDATED BY: TM Team

DATE: 10-12-2025

This is Public document.

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