Area Sales Manager - Manager - EDC Retail (Adjacent 4)

Paytm Payments Services; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Paytm Payments Services in Delhi is seeking an Area Sales Manager to drive business growth by leading field sales teams and managing merchant acquisition. The ideal candidate will have over 7 years of experience in sales leadership, particularly in fintech and EDC/POS sales.

Your role will involve motivating sales teams, maintaining strong merchant relationships, and ensuring sales target achievement across various payment solutions. This position offers the opportunity to work in a dynamic environment focused on innovative payment solutions.

Qualifications

• 7+ years of leadership experience in EDC/POS Sales, Fintech, Financial Services, Insurance Sales or FMCD Distribution.
• Proven experience in building and scaling sales teams.
• Strong analytical and problem-solving skills.

Responsibilities

• Lead field sales teams to drive business growth.
• Develop and expand Paytm's merchant network.
• Ensure high levels of merchant satisfaction and retention.
• Achieve and exceed sales targets across various metrics.

Skills

Sales Leadership

Field Sales Management

Merchant Relationship Management

Strategic Thinking

Analytical Skills

Communication

Education

Graduation or Post-Graduation (10+2+3 Mandatory)

Job description

About the Role

As an Area Sales Manager (ASM) – Adjacent Offline Payments Business, you will be responsible for driving business growth across your assigned territory by leading field sales teams and expanding merchant acquisition and engagement activities.

You will drive sales across EDC Machines, Soundbox, Payment Gateway, EMI (Bank & Brand Activations), and Merchant Loans, while strengthening merchant relationships and ensuring sustainable growth in transaction volumes.

This role demands a strong blend of leadership, execution excellence, merchant relationship management, and strategic thinking to scale business across multiple locations.

Key Responsibilities

1. Leadership & Team Management

• Recruit, onboard, and develop high‑performing sales teams.
• Lead, inspire, and motivate a team of Sales Executives, Team Leads, and field personnel.
• Foster a high‑performance and result‑oriented sales culture.
• Conduct regular coaching, mentoring, and performance reviews.
• Identify skill gaps and provide continuous development opportunities.
• Build strong succession pipelines and improve team productivity.

2. Market Expansion

• Identify and develop new business opportunities within the assigned territory.
• Drive merchant acquisition for EDC/POS terminals and other payment solutions.
• Expand Paytm's merchant network across target segments and geographies.
• Develop market penetration strategies to maximize business growth.

3. Merchant Relationship Management

• Build and maintain strong relationships with merchants.
• Understand merchant requirements and recommend suitable payment solutions.
• Ensure high levels of merchant satisfaction and retention.
• Drive regular merchant engagement and activation initiatives.

4. Sales Target Achievement

• Consistently achieve and exceed sales targets across:
  • EDC/POS Deployments
  • Daily Merchant Activations
  • Soundbox Installations
  • EMI Transactions
  • Merchant Loan Distribution
  • Device-Level Revenue Generation
• Drive transaction volume growth across the merchant portfolio.

5. Product Expertise

• Develop deep expertise across:
  • EDC/POS Machines
  • Payment Gateway Solutions
  • Soundbox Devices
  • EMI Solutions
  • Merchant Lending Products
• Stay updated with industry trends and competitor offerings.
• Act as a trusted advisor and problem solver for merchants.

6. Sales Cycle Management

• Manage the complete sales lifecycle:
  • Lead Generation
  • Prospecting
  • Qualification
  • Solution Presentation
  • Negotiation
  • Deal Closure
• Ensure seamless onboarding and activation of merchants.

7. Market Intelligence

• Track competitor activities and market developments.
• Gather merchant feedback and customer insights.
• Share actionable recommendations with Growth and Business teams.
• Help refine go-to-market strategies based on field insights.

8. Reporting & Business Reviews

• Deliver accurate sales forecasts and business reports.
• Own monthly planning and target delivery aligned with AOP.
• Monitor inventory utilization and aging.
• Review sales incentives and payout structures.
• Track:
  • FSE Productivity
  • Check-ins
  • Activations
  • Revenue Performance
• Conduct weekly and monthly business reviews with Team Leads and Sales Executives.
• Ensure effective communication and execution of:
  • Training Programs
  • Sales Schemes
  • Incentives
  • EMI Brand Activations

9. Cross-Functional Collaboration

• Work closely with:
  • Sales Excellence
  • Growth Teams
  • Sales Operations
  • Merchant Support
  • Product Teams
• Ensure seamless merchant onboarding and service delivery.

10. Field Leadership & Ownership

• Operate with a 75% Field and 25% Office engagement model.
• Conduct regular field visits and market reviews.
• Drive daily sales huddles and gate meetings.
• Ensure field discipline, compliance, and execution excellence.
• Take complete ownership of merchant portfolio growth and field productivity.

Expectations & Requirements

• Build and lead an inspiring team environment with open communication.
• Drive sales of EDC machines and other payment devices across assigned territories.
• Manage merchant acquisition and engagement initiatives.
• Address and resolve merchant queries and operational challenges.
• Hire, train, and develop high‑performing sales teams.
• Set clear team goals and ensure timely execution.
• Delegate responsibilities effectively and monitor outcomes.
• Manage day‑to‑day regional sales operations.
• Track business metrics and team productivity.
• Mentor team members and support career development.
• Identify training needs and facilitate coaching interventions.
• Encourage innovation, accountability, and ownership.
• Recognize and reward outstanding performance.
• Drive employee engagement and team‑building initiatives.

What We're Looking For

• 7+ years of leadership experience in:
  • EDC/POS Sales
  • Fintech
  • Financial Services
  • Insurance Sales
  • FMCD Distribution
• Proven experience in building and scaling sales teams.
• Strong expertise in field sales and distribution management.
• Ability to set, track, and achieve aggressive business targets.
• Experience conducting daily, weekly, and monthly sales reviews.
• Strong analytical and problem‑solving skills.
• Ability to identify opportunities to improve customer engagement.
• Experience managing large territories and multi‑location operations.
• Excellent communication, stakeholder management, and leadership skills.
• High ownership mindset with strong execution capabilities.

Education

Graduation or Post‑Graduation (10+2+3 Mandatory)