Area Sales Manager - Cuttack

Relaxo; Cuttack; On-site; INR 1,260,000 - 1,390,000; Full time

Benefits offered by this job

Health & Wellness Support

Learning & Development Support

Transport / Travel Support

Free Meal

Performance Bonus

Relocation Assistance

Job summary

Relaxo Footwears Limited. is seeking a field-facing sales leader to drive growth across assigned territories by translating annual sales plans into actionable quarterly and monthly targets.

You will manage distributors, ensure primary sales plan adherence, and safeguard timely collections while expanding the distributor network and optimizing stock and credit controls. The role emphasizes strategic outreach to retailers, product launches, feedback collection, and ongoing performance reviews with

Qualifications

• Business sense to drive sales and market share.
• Strong understanding of market dynamics and customer needs.
• Analytical ability to interpret sales data and trends.

Responsibilities

• Sales planning: translate annual plan into quarterly/monthly targets for distributors.
• Distributor management to achieve the defined category wise sales plan.
• Collections: ensure timely clearance of outstanding payments from distributors.

Skills

Business Acumen

Market Knowledge

Analytical Skills

Customer Focus

Result Orientation

Job description

Purpose of the Position (Job Summary)

• To achieve the sales target in the assigned territory by selling existing and new products & developing the territory with sustained growth

Key Roles and Responsibilities

• Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager)
• Distributor management: Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
• Collections: Ensure timely clearance of outstanding payments from distributors

Customer Orientation

• Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs
• Product feedback: Collecting and synthesizing feedback on Relaxos product portfolio in the context of competitor products and providing appropriate recommendations
• Secondary feedback: Capturing feedback of retailers on secondary scheme, NPD and distribution
• Distributor appointment: Scouting and appointing new distributors as per defined norms
• Distributor onboarding: Ensuring distributor gets all relevant post appointment support
• Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits
• Complaints management: Resolving complaints of channel partners inc. issues related to returns

People Orientation

• Effective leadership: Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer
• Mentorship and supervision: Mentoring, coaching and supervising company SOs
• Evaluation: Evaluating SO performance and creating customised action plan for each SO

Internal Business Process

• Outlet mapping: Leveraging the SO to build and periodically refresh the universe of footwear outlets the assigned territories
• Coverage improvement: Based on market visits, highlighting gaps in market and developing an action plan with SO.
• Retailer engagement: Conducting Retailer visits to observe and improve product visibility, availability of NPD/focus articles, brand investments and merchandising
• Orders and credit management: Receiving distributor orders, checking credit limit and ensuring order details are shared with billing team
• Journey plan: Compiling market working reports from SOs and sharing then with the admin team
• Competitive analysis: Analyzing competitor initiatives and preparing action plans to counter competition
• Competitor schemes: Being up-to-date with latest competitor trade scheme and giving scheme recommendations to augment sales; communicating trade promotion schemes to SOs and Distributors
• Distributor exclusivity: Sharing intelligence on exclusive distributors who add/ are bound to add competitor brands in their portfolio
• MIS reports: Preparing MIS reports for target vs actual sales and other objectives
• Reviews: Timely review of monthly/quarterly performance with RSMs, SOs and distributors
• Sales forecasting: Providing sales forecast support to RSM
• Other strategic interventions: Focus on implementation of company’s strategic objectives for assigned sales area

Technical/Functional

Behavioral

• Business Acumen
• Market Knowledge
• Analytical skills
• Customer Focus
• Result Orientation

Key Result Areas

Quantitative

Qualitative

• % Revenue Contribution from NPDs
• Rs. Cr business from new Distr-Div. vs. target
• PJP adherence
• Average outstanding at end of each month as % of month's sales
• Improve Adherence to Key Sales Processes.

Skills highlighted with ‘‘ are preferred keyskills

Area Sales Manager in Relaxo typically earns between
₹12.6 - ₹13.9 L/yr See detailed salary breakup
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Benefits

• Health & Wellness Support
• Learning & Development Support
• Transport / Travel Support
• Free Meal
• Performance Bonus
• Relocation Assistance

Company Info

Address: PLOT NO. 10, AGGARWAL CITY SQUARE,MANGLAM PLACE, S ECTOR - 3, ROHINI , NEW DELHI, Delhi, India

Join Relaxo Footwears Limited!

Discover a legacy of excellence with Indias largest footwear manufacturer.
Ranked among Fortune India's top 500 companies, Relaxo boasts a market cap over 30,000 Crores.
Our iconic brands-Relaxo, Sparx, Flite, and Bahamas-lead the market with quality and affordability.

Key Highlights:

• 400+ retail outlets and strong e-commerce presence.
• Producing ~10.5 Lac pairs daily.
• 20,000+ skilled workforce.
• Global footprint in 30+ countries.
• Annual turnover nearing 3000 crores.
• 8 advanced manufacturing plants.
• SAP-powered operations.
• Diverse talent pool from IIMs, IITs, and other prestigious institutions.

Why Join Us? Be part of a company that values innovation and growth. Explore dynamic career opportunities and shape the future of footwear with us.

#StepIntoGreatness with #RelaxoFootwear