Area Sales Manager (Andhra Pradesh)

Lubigen Solutions; Palnadu, Hyderabad; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A leading lubricants company seeks an Area Sales Manager for the Andhra Pradesh region. The candidate will be responsible for end-to-end sales ownership, achieving sales targets, and developing a strong distribution network. Candidates should have 4-10 years of experience in the lubricants or automotive sector, with strong skills in sales planning, execution, and market expansion. The role offers the opportunity to significantly impact sales growth and market presence in the region.

Qualifications

• 4-10 years of experience in lubricants, automotive aftermarket, or related industries.
• Proven track record of achieving sales targets and building distribution networks.
• Experience handling regional sales operations and distributor management.

Responsibilities

• Take complete responsibility for sales performance in Andhra Pradesh.
• Achieve monthly, quarterly, and annual sales targets.
• Identify, appoint, and develop distributors and channel partners.
• Develop new customers including mechanics, retailers, and institutional buyers.
• Guide and support field sales representatives.

Skills

Strong sales planning and execution capability

Distributor development and channel management

Market expansion and customer acquisition

Excellent negotiation, communication, and relationship-building skills

Data-driven approach to sales forecasting and performance tracking

Education

Any Graduate (MBA in Sales/Marketing preferred)

Job description

The Area Sales Manager Andhra Pradesh will be responsible for end-to-end sales ownership of the Andhra Pradesh region. This is a target-driven leadership role requiring strong execution capability, market understanding, and distributor/channel development experience.

The role demands an individual who can build and execute regional sales strategies, onboard new distributors and customers, strengthen existing relationships, and consistently deliver volume and revenue targets.

Role & responsibilities

1. Regional Sales Ownership

• Take complete responsibility for sales performance, revenue growth, and market expansion across Andhra Pradesh.
  
• Achieve monthly, quarterly, and annual sales targets as defined by the company.
  
• Prepare and execute region-specific sales plans aligned with overall business objectives.
  
• Monitor sales performance regularly and take corrective actions to achieve targets.
  

2. Distributor & Channel Development

• Identify, appoint, and develop distributors, dealers, and channel partners across assigned territories.
  
• Drive distributor performance through target setting, regular reviews, and market execution.
  
• Ensure effective market coverage, product availability, and visibility across the region.
  
• Manage distributor onboarding, training, and ongoing engagement.
  

3. Customer Acquisition & Market Expansion

• Develop new customers including mechanics, retailers, workshops, fleets, and institutional buyers.
  
• Increase Lubigens penetration in existing markets and expand into new territories.
  
• Build strong relationships with key customers to drive repeat business and loyalty.
  

4. Sales Strategy & Execution

• Build and implement go-to-market strategies for the Kerala region.
  
• Plan and execute promotional activities, schemes, and product launches in coordination with the marketing team.
  
• Collect market intelligence on competitors, pricing, products, and customer trends.
  
• Recommend pricing, schemes, and tactical actions based on market feedback.
  

5. Team & Field Management

• Guide and support field sales representatives to ensure effective market execution.
  
• Accompany distributors and sales team for joint field visits to drive sales and relationship building.
  
• Ensure discipline in sales reporting, forecasting, and CRM updates.
  

6. Credit Control & Compliance

• Ensure adherence to company policies related to pricing, credit terms, discounts, and documentation.
  
• Monitor outstanding payments and support timely collections through distributors.
  
• Maintain accurate sales forecasts and MIS reporting.

Preferred candidate profile

Education

• Any Graduate (MBA in Sales/Marketing preferred)
  

Experience

• 4-10 years of experience in lubricants, automotive aftermarket, or related industries.
  
• Proven track record of achieving sales targets and building distribution networks.
  
• Experience handling regional sales operations and distributor management.
  

Key Skills

• Strong sales planning and execution capability.
  
• Distributor development and channel management.
  
• Market expansion and customer acquisition.
  
• Excellent negotiation, communication, and relationship-building skills.
  
• Data-driven approach to sales forecasting and performance tracking.
  

Soft Skills

• Ownership mindset with accountability for results.
  
• Ability to work independently in a target-driven environment.
  
• Strong leadership, problem-solving, and decision-making skills.
  
• Willingness to travel extensively across the region.