Area Sales Manager

Mahindra Group; Siddharth Nagar; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

An agricultural advisory company is looking for a professional to advise farmers on best practices, train field coordinators, and oversee rental services. The candidate should possess a master's degree in agriculture or a related field, with 3 to 7 years of relevant experience. Responsibilities include operational planning and generating sales leads in the agricultural domain. The company is committed to diversity and inclusion, ensuring that all qualified applicants are considered regardless of personal characteristics.

Qualifications

• 3 to 7 years of experience in a relevant role.
• Strong communication and training abilities.
• Familiarity with agricultural practices and farming technologies.

Responsibilities

• Advise farmers on best agricultural practices.
• Train field coordinators and manage their performance.
• Oversee FaaS centres and ensure effective service delivery.
• Plan and monitor activities with rental managers.

Skills

Advising farmers

Training on agronomy

Operational planning

Sales leads generation

Education

M.Sc. in Agriculture or PG in Agri Business Management

BSc in Agriculture with minimum 3 years of experience

Job description

Responsibilities & Key Deliverables

• Agri – Advisory
  • Advising farmers on best practices of agriculture through various farmer meetings and via the MAG app.
  • Training FCMs to provide quality advisory on Agronomy, Crop Management and Irrigation management.
  • Training them on MAG app – enrolling farmers on AB Lite and AB Premium services.
  • Planning, monitoring and supervising the work of FCMs and ensuring they conduct the demos effectively and provide quality advisory on farming.
• Rental Services
  • Guiding the Rental Managers for Rental Entrepreneur enrolments.
  • Provide support to Rental Managers for effective customer service to the farmers in case there are product complaints.
  • Monitor and ensure the demos are conducted effectively and the leads are routed to the Rental Entrepreneurs.
  • Act as a SPOC for all information on our Rental Services in the Territory.
  • Provide Tractor and Farm Machinery Sales Leads to the sales team of farm machinery and tractor businesses (FD or SD).
• FaaS Centre Management
  • Oversee the FaaS Centres in the territory. One TM would be responsible for 3-4 FaaS Centres.
  • Train the FCMs on FaaS selling pitch, different packages, need based solutions, handling queries, etc.
  • Ensure dealer onboarding on new dashboards, farm equipment and new practices of farming.
• Planning
  • Operational planning of the activities which he will be conducting along with the FCM and rental manager in his geography on monthly and quarterly basis.
  • Allocating the activities to the FCM and rental managers for their timely execution.
• Agri – Input / Agri – Advisory product sales
  • Sell AB premium services to farmers.
  • Generate revenue for the Agri – input sales business assigned to him/her for his/her geography.
  • Collaborate with the Teams of seeds, crop care to conduct farmer activities and ensure sale for dealers.

Experience

3 to 7 years.

Industry Preferred

Qualifications

1. M.Sc. (Agr) of PG in Agri Business Management Fresher’s from reputed Agri Colleges/Universities. Students from Agri Extension programs would also be good fit.
2. BSc (Agr) with minimum 3 years of experience in a similar role.

General Requirements

Our Commitment to Diversity, Equity, and Inclusion

At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive. We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law. We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants. Together, we rise by embracing differences and building a future that reflects the communities we serve.