Area Sales Manager

SBI Payment Services Pvt. Ltd.; Punjab; On-site; INR 700,000 - 1,100,000; Full time

Job summary

SBI Card is seeking a Manager - Area Sales to lead sales across an assigned geography, spanning multiple regions. You will manage a large NFTE team, drive branch-level reseller and customer engagement, and ensure alignment with strategic sales initiatives.

Role demands strong leadership, market insight, and ability to coordinate with banks and internal teams to boost product penetration and customer acquisition.

Qualifications

• Awareness of credit card industry landscape.
• Understanding of P&L and impact on the bottom-line.
• Strong leadership and people management capabilities.

Responsibilities

• Drive location-wise banca sales execution across assigned geography to meet organizational objectives.
• Maintain strong relationships with SBI, JVs, associates and partner banks; provide priority service.
• Lead campaigns for key segments/products; optimize manpower and staffing across the geography.
• Ensure regular trainings and knowledge cascade for NFTEs and sales staff.

Skills

People Management

Planning & Organizing

Customer Orientation

Relationship Management

Result Orientation

Honing Leadership

Education

Graduate in any discipline

Post graduate preferred

Job description

Manager - Area Sales

About the company SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone. SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work. Join us to shape the future of digital payment in India and unlock your full potential.

What’s in it for YOU

SBI Card truly lives by the work-life balance philosophy.

We offer a robust wellness and wellbeing program to support mental and physical health of our employees

Admirable work deserves to be rewarded.

We have a well curated bouquet of rewards and recognition program for the employees

Dynamic, Inclusive and Diverse team culture

Gender Neutral Policy

Inclusive Heal th Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits

• Medical Insurance


• Personal Accidental


• Group Term Life Insurance


• Annual Health Checkup


• Dental


• OPD benefits

Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for sales of various SBI Card products in an assigned geography, usually 2-5 regions comprising of 80-200 branches of an SBI Circle, through a large team of 100-200 NFTEs spread across branches and various other points of sales identified by the bank relationships.

Role Accountability

Drive execution of location-wise banca sales execution strategy within assigned geography to drive achievement of overall organization objectives

Maintain good working relationships at local level with stakeholders across SBI, SBI JVs and Associates & Multiple Partner banks by addressing concerns & providing priority service

Drive execution of special segment/product/program focused campaigns in assigned geography

Assess manpower requirements in assigned geography considering MOU & budgets and work with workforce effectiveness to ensure adequate staffing levels across assigned geography

Responsible for hiring and performance management of NFTEs in assigned area

Ensure regular NHOs/Refreshers & Product based Trainings for the team to enhance productivity

Drive team to adopt all New Digital Initiatives of the company by ensuring quick knowledge cascade to extended sales teams by facilitating adequate trainings

Attend Region/Module P Reviews & share relevant data points/ inputs to create a positive brand Image amongst SBI stakeholders

Front-end all customer service escalations from the branch walk-in customers in assigned area and resolve them as per the resolution rights shared

Conduct periodic service camps in upcountry markets in coordination with CS department to reinforce customer & Stakeholder Confidence

Closely monitor metrics such as Sourcing Mix, Approval Rate, Inflow rate, Processing rate, & Dispatch rate of Applications to track and enhance NFTE productivity and business opportunities

Drive adoption of New Digital Initiatives in assigned areas by ensuring timely knowledge cascade and requisite trainings for the staff

Provide support to internal departments in completion of various projects, such as KYC Compliance Of Existing Customer Base by Liaising with Operations Department & reaching out to Customers, Assisting Collections department in collections effort and advising Product/Marketing teams on suitable merchant tie-ups

Drive periodic team connects/reviews cadence, conducting regular visits to Local Offices of Partner Banks to ensure the same

Ensure timely preparation and dissemination of relevant reports /MIS to SBI Stakeholders (Cross Sell/Regions/Modules & Networks)

Manage PSA relationships, premises and associated costs along with relevant SOPs

Ensure team members and internal processes comply with all regulatory and business compliance guidelines

Measures of Success

• MOU Targets: New Accounts, Premium Accounts, Insurance cross-sell, COA, 4MOB Attrition %


• Digital Sourcing %


• Shikhar /Pratham Leads Conversion %


• Voice of Customers Process adherence as per MOU


• Effective complaint channelizing and resolution on escalations emanating from SBI and Partners banks

Technical Skills / Experience / Certifications

Awareness of credit card industry landscape

Understanding of P&L and impact of various metrics/parameters on the bottom-line

Competencies critical to the role

People Management Planning & Organizing Customer Orientation Relationship Management Result Orientation

Qualification

Graduate in any discipline, post graduate preferred

Preferred Industry

BFSI/Telecom/Any retail sales FMCG, CD etc

Experience Level

Mid Level