Area Sales Manager

Niva Bupa Health Insurance; Moga District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Niva Bupa Health Insurance in Muktsar is seeking an Area Sales Manager to lead sales within the district and drive targets for health insurance products. You will manage a team of sales professionals and agents, coordinating activities and ensuring high performance in a fast-paced, target-driven environment.

The role requires strong leadership, relationship-building with distribution partners, and sharp market analysis to identify growth opportunities and report outcomes to leadership.

Qualifications

• Experience in territory sales and meeting/exceeding targets.
• Ability to lead and coach sales teams.
• Strong relationship-building with agents/brokers.
• Understanding of health insurance or BFSI sales.

Responsibilities

• Plan and execute territory sales strategies in Muktsar.
• Lead and motivate sales professionals and agents.
• Monitor performance and provide coaching.
• Prepare sales reports for leadership.
• Travel within assigned territory as required.

Skills

Territory sales

Team leadership

Coaching

Relationship mgmt

Excel reporting

Forecasting

Negotiation

Communication

Travel readiness

Education

Bachelor's degree in business

MBA preferred

Tools

MS Excel

Job description

Company Description

Niva Bupa Health Insurance Company Limited is a publicly listed health insurer with a clear purpose: to give every individual in India the confidence to access quality healthcare. Guided by its brand philosophy “Zindagi Ko Claim Kar Le,” the company focuses on enabling customers to live life without constraints. As of March 31, 2026, Niva Bupa operates over 210 physical branches across India and distributes products through a large ecosystem of agents, brokers, and corporate partners. The company currently covers more than 25 million lives and maintains a network of over 10,500 empanelled hospitals, supported by a 90%+ claim settlement ratio over the last five financial years. With an employee base exceeding 10,100 team members and multiple Great Place to Work certifications, Niva Bupa offers a collaborative and growth-oriented work environment.

Role Description

This is a full-time, on-site Area Sales Manager role based in Muktsar. The Area Sales Manager will oversee sales operations within the assigned territory, including planning and executing sales strategies to achieve targets for health insurance products. The role involves managing and motivating a team of sales professionals and agents, monitoring performance, and providing regular coaching and feedback. The Area Sales Manager will build and maintain relationships with distribution partners, local agents, and customers, while ensuring compliance with company policies and regulatory requirements. Daily responsibilities also include market analysis, identifying growth opportunities, coordinating promotional activities, and preparing accurate sales reports for leadership.

Qualifications

• Strong sales and business development skills, including experience in managing territory sales and achieving or exceeding targets.
• Ability to lead, mentor, and develop sales teams, with experience in performance management and coaching.
• Excellent relationship-building and stakeholder management skills, ideally with exposure to agents, brokers, or banca partners.
• Sound understanding of health insurance or financial services, with the ability to explain products and value propositions clearly.
• Solid analytical and planning abilities, including proficiency in using MS Excel and other tools for reporting and forecasting.
• Effective communication and negotiation skills, with strong presentation and interpersonal capabilities.
• Bachelor’s degree in business, finance, marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Prior experience in insurance or BFSI sector in a sales leadership or area/branch management role is highly desirable.
• Comfort working in a fast-paced, target-driven environment and willingness to travel within the assigned territory as required.