Area Sales Manager

Mahindra And Mahindra Ltd.; Kamrup Metropolitan; On-site; INR 6,00,000 - 12,00,000; Full time

Job summary

A leading automotive company is seeking a Retail Sales Manager in Guwahati, India. Responsibilities include managing inquiry generation, ensuring accurate booking data, and achieving sales targets. Candidates should have an MBA or equivalent and 3-8 years of experience in automotive or FMCG sales. Strong digital tool adoption and motivation skills are essential.

Qualifications

• Experience of 3-8 years in core automotive or FMCG sales.
• Ability to work with digital tools for sales conversion.
• Strong motivational skills to retain and reward manpower.

Responsibilities

• Manage E‑T‑B‑R process for sales.
• Achieve retail targets based on VDN vs retail ratio.
• Plan for manpower productivity and training needs.
• Ensure adherence to sales processes and digital tools.

Skills

Sales management

Customer engagement

Digital tools adoption

Data analysis

Education

MBA

Post Graduate Diploma in Management

Job description

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Location: Guwahati, Guwahati, IN

Retail Sales

• Manage E‑T‑B‑R (Enquiry, Test Drive, Booking, Retail). Plan and execute activations for enquiry generation.
• Ensure quality and quantity of test drive (from all enquiry sources).
• Ensure accuracy and authenticity of booking data.
• Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.
• Focus on processes to improve conversion ratio (CVR).
• Ensure accuracy and authenticity of DMS data.
• Plan for sales for 'N' month.
• Manpower productivity – identify training needs and ensure effectiveness.
• Motivate and retain manpower by rewards and incentives.
• Ensure adherence to sales story.
• Digital conversion – ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and tablets to maximise CVR.
• Ensure adequacy and quality of digital engagement managers.
• Dealer working capital rotation.
• Ageing of stock – ensure dealer market outstanding reduction, ageing stock liquidation, forecasting for N+1 month.
• Plan and execute activations for enquiry generation.

Preferred Industries

Consumer FMCG / Food

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales, Experience of 3-8 years