Area Sales Manager

RSPL Group; India; Remote; INR 900,000 - 1,500,000; Full time

Job summary

RSPL Group is seeking a high-impact General Trade sales leader to drive primary and secondary sales across a defined territory in India. The role requires building a strong distributor network, guiding a capable sales team, and expanding market coverage to achieve targets.

The ideal candidate has FMCG/FMCD GT experience, proven leadership, and sharp analytical abilities to monitor trends and capitalize on opportunities.

Qualifications

• FMCG/FMCD General Trade sales experience.
• Graduate/MBA degree.
• Strong distributor and team management experience.
• Excellent communication and leadership skills.
• Proven track record of achieving sales targets.

Responsibilities

• Drive Primary & Secondary Sales across the assigned territory.
• Manage and develop distributor network to achieve business objectives.
• Lead and motivate the sales team to deliver target achievement.
• Expand market coverage, distribution reach, and outlet penetration.
• Ensure effective execution in the General Trade (GT) channel.
• Monitor market trends, competitor activities, and business opportunities.
• Track sales performance and ensure timely reporting.

Skills

Distributor management

Leadership

Analytical skills

Communication

Education

Graduate/MBA

Job description

Role & responsibilities

• Drive Primary & Secondary Sales across the assigned territory.
• Manage and develop distributor network to achieve business objectives.
• Lead and motivate the sales team to deliver target achievement.
• Expand market coverage, distribution reach, and outlet penetration.
• Ensure effective execution in the General Trade (GT) channel.
• Monitor market trends, competitor activities, and business opportunities.
• Track sales performance and ensure timely reporting.

Preferred candidate profile

• Graduate/MBA preferred.
• Experience in FMCG/FMCD General Trade sales.
• Strong distributor and team management experience.
• Excellent communication, leadership, and analytical skills.
• Proven track record of achieving sales targets.