Area Sales Manager

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Mahindra and Mahindra Limited [Automotive and Farm Equipment Business] seeks a sales professional to drive retail, enquiry generation and test drives with strong dealer collaboration.

The role emphasizes data accuracy, target achievement, and digital conversion using TDAA, PVA, BSH and VR to maximise CVR across multiple channels. MBA/PGDM and 3–8 years in automotive/FMCG sales preferred.

Qualifications

• MBA or PGDM with strong sales exposure.
• 3-8 years in core automotive or FMCG sales.

Responsibilities

• Retail Sales - manage E-T-B-R (Enquiry, Test Drive, Booking, Retail).
• Plan and execute activations for enquiry generation and CVR.
• Ensure accuracy of booking and DMS data; achieve targets.
• Drive digital adoption: TDAA, PVA, BSH, VR, tablets to boost CVR.

Skills

Credit Management

Consumer Focus

Manpower Management

Dealer Relationship Management

Manpower Planning

Market Acumen

Sales Planning

Capability Building

Education

MBA; Post Graduate Dip in Mgmt

Tools

Product Knowledge & Application

Product Knowledge - Hybrid Vehicle

Territory Coverage Optimization

Working Capital Management

Market Intelligence

Order Management

Performance Management

Designing Customer Experience

Financial Management

Identifying Customer Needs

Job description

Job Description:

Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for N Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

• Consumer FMCG / Food
• Automotive Industry

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

System Generated Core Skills

• Credit Management
• Consumer Focus
• Manpower Management
• Dealer Relationship Management
• Manpower Planning
• Market Acumen
• Sales Planning
• Capability Building

System Generated Secondary Skills

• Capability Building
• Change Management
• Consultative Selling
• Statutory Compliance
• Designing Customer Experience
• Financial Management
• Identifying Customer Needs
• Market Intelligence
• Order Management
• Performance Management
• Product Knowledge & Application
• Product Knowledge - Hybrid Vehicle
• Territory Coverage Optimization
• Working Capital Management