Area Sales Manager

Marvel King Limited; Bathinda, Ludhiana; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading FMCG company located in Punjab, India, is seeking an experienced Sales Manager to optimize the distribution network and manage a team. The ideal candidate will have a Bachelor's degree or diploma in Sales and Marketing, along with 5-10 years of sales experience, preferably in the food and spices industry. This role involves meeting sales targets, building customer relationships, and implementing promotional activities.

Qualifications

• 5-10 years of experience in a sales role, preferably in FMCG or food & Spices industry.
• Ability to manage and monitor sales performance effectively.

Responsibilities

• Appoint new distributors and optimize the distribution network.
• Identify and onboard retailers and stockists to expand reach.
• Meet and exceed sales targets for your area.
• Lead and manage a team of sales representatives.

Skills

Negotiation

Decision-making

Sales techniques

Market understanding

Education

Bachelor's degree or diploma in Sales and Marketing

Tools

Microsoft Office Suite

CRM tools

Job description

Key Responsibilities:

• Appoint new distributors and optimize the distribution network.
• Identify and onboard retailers and stockists to expand reach.
• Meet and exceed sales targets for your area by promoting KPG Masale products.
• Develop strategies to grow sales and improve market share.
• Lead and manage a team of sales representatives to achieve sales goals.
• Build and maintain strong relationships with key customers, distributors, and retailers.
• Address customer queries and resolve issues quickly to ensure satisfaction.
• Expand the companys presence in the assigned area.
• Implement promotional activities and campaigns to increase brand awareness.
• Regularly report on sales performance, market trends, and competitor activities.
• Use sales data to identify areas for improvement and growth.
• Ensure timely availability of products at key outlets and retailers.
• Work closely with the supply chain and logistics teams to ensure smooth deliveries.
• Manage the sales budget for your area and ensure cost-effective operations.

Qualifications:

• Education: A bachelor's degree or diploma in Sales and Marketing.
• 5-10 years of experience in a sales role (preferably in FMCG or food & Spices industry).
• Negotiation and decision-making abilities.
• Good understanding of market dynamics and sales techniques.
• Ability to manage and monitor sales performance effectively.
• Proficient in Microsoft Office Suite or CRM tools for reporting and tracking sales.