Area Operations Manager - Talent Squad

Lenskart; Hyderabad, Chennai District, Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Lenskart is seeking a proactive Area Operations Manager to support the Global HR head initially in interviewing candidates for Store Roles, before transitioning to a regular operations role. You will drive sales, service, and people development across stores in the region.

Responsibilities include meeting sales plans, improving NPS, managing P&L, inventory and standards, and mentoring store staff. This role demands strong leadership and data-driven decision making.

Qualifications

• Post graduate with extensive retail experience (mandatory).
• Excellent verbal and written communication.
• Strong leadership and organizational capability.
• Hands-on MS Office skills.
• Sales-oriented with team-building ability.

Responsibilities

• Meet or exceed sales targets for the territory.
• Enhance customer service standards to improve NPS.
• Drive store profitability through budget management.
• Develop and mentor field associates.
• Bridge corporate goals with field operations.
• Monitor performance metrics and provide reporting.
• Ensure inventory accuracy and stock availability.

Skills

Retail ops

Sales leadership

Analytical

Interpersonal skills

Leadership

Education

Postgraduate degree

Tools

MS Office

Excel

PowerPoint

Word

Job description

Key Responsibilities

For the first year, the incumbent will support the Global HR Head in interviewing and assessing candidates for Store Roles, post which the individual will be absorbed into the system as a regular Area Operations Manager.

Driving Sales and Customer Service

• a. Meet or exceed monthly/quarterly/annual territory sales plans.
• b. Enhance customer service standards to improve NPS.
• c. Drive a culture of high sales performance (SALES leadership).
• d. Motivate and inspire the field team to deliver results.
• e. Review financial performance to identify improvement opportunities.
• f. Act as a strategic planning linkage between Corporate and field operations.
• g. Translate corporate goalsfinancial returns, sales growth, market shareinto business plans.
• h. Assess field capability and set group-level performance priorities.

Manpower Planning & People Development

• a. Work with HR and Store Managers to ensure adequate staffing.
• b. Drive professional development of Lenskart Associates.
• c. Identify and prioritize management skill gaps for development.
• d. Conduct formal and informal performance evaluations.
• e. Promote a culture of diversity, inclusion, and continuous learning.
• f. End-to-end responsibility for associate development.

Managing P&L of the Assigned Stores

• a. Manage territory and store budgets to ensure profitability.
• b. Effectively manage top-line and bottom-line performance.
• c. Reduce shrinkage across stores.
• d. Improve staff productivity.
• e. Drive cost-effective operational improvements.

Managing & Maintaining High Standards of Retail Operations

a. Conduct regular store visits to:

• Audit stores
• Coach Store Managers
• Motivate staff through sales discussions
• Check VM and stock availability
• Ensure hygiene, grooming, attendance, and discipline

b. Analyze performance data prior to visits:

• Sales trends
• Productivity metrics
• Staffing
• Supply & demand management
• Shrinkage
• NPS and MC scores
• Progress toward performance targets

c. Bridge communication between management and store teams:

• Recommend changes based on store visits
• Ensure timely reporting of data
• Implement regulations and process changes
• Participate in regional and corporate meetings for skill enhancement

Inventory Management

• a. Ensure product availability across stores.
• b. Maintain balanced inventory levels and make key inventory decisions.
• c. Oversee regular physical verification.
• d. Ensure store staff understand POS systems.
• e. Ensure timely quality checks for new products.
• f. Reduce shrinkage at store level.
• g. Collaborate cross-functionally to ensure seamless product flow and excellent customer experience.

Key Personal and Professional Attributes

• Strong collaboration skills across internal and external teams
• Functional understanding of retail operations
• Highly analytical and data-driven
• Results-oriented with strong execution capability
• Extroverted, friendly, approachable
• Pragmatic, self-motivated, resilient leader
• Energetic and passionate
• Positive attitude; able to handle stress
• Strong problem-solving and decision-making skills
• Assertive, sales-driven, and number-oriented team player

Candidate Profile

• Full-time Post Graduate with 79 years of retail experience (mandatory)
• Excellent verbal and written communication; strong oratory skills
• Hands-on MS Office skills (Excel, PPT, Word)
• Strong interpersonal skills—friendly, caring, patient
• Sales-oriented with strong leadership and organizational capability
• Proven team-builder

Required Managerial Competencies

People Management

• Mentors and guides team members
• Communicates responsibilities clearly and ensures balanced workloads
• Anticipates impact on others and adjusts actions
• Resolves conflicts fairly

Proactive Problem Solving

• Anticipates issues and prevents escalation
• Evaluates situations from multiple perspectives
• Manages information flow effectively in crises
• Uses reason, data, and situational leadership

Commercial Savviness

• Protects company’s commercial interests
• Makes decisions using cost–benefit analysis
• Aligns workforce planning with business goals and budgets

Customer Expectation Management

• Balances company and customer needs
• Communicates diplomatically
• Influences customers when required

Planning & Organizing

• Strong prioritization and time management
• Adjusts plans as needed; adopts new approaches
• Delegates effectively

Required Personality Traits

• Extraversion
• Conscientiousness
• Openness to Experience
• Agreeableness
• Polychronicity (comfortable handling multiple tasks)
• Emotional Stability