Area Manager (Sr. Regional Business Manager)

Novartis India; Greater Noida; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Novartis India is seeking an Area Manager/RBM to lead a high-performing sales team, translate national strategies into local execution, and deliver exceptional customer engagement across dermatology-focused portfolios.

The role emphasizes strategic planning, market knowledge, and strong coaching to drive pre-launch and launch success while ensuring compliant, evidence-based HCP interactions and robust regional plans.

Qualifications

• Bachelor’s degree in Life Sciences, Pharmacy or Business required.
• MBA/PGDM preferred.
• 4–10 years pharma sales experience, with minimum 2 years in Dermatology segment.
• 2–4 years experience in team handling with leadership and performance management skills.
• Experience in navigating government accounts and driving demand.

Responsibilities

• Lead and coach the team to achieve sales, productivity and performance targets.
• Drive pre-launch and launch execution for new products across teams and accounts.
• Create regional/territory plans aligned to brand strategy and review progress via business reviews.
• Engage with HCPs using evidence-based, value-driven selling; strengthen disease/patient pathway understanding.
• Use analytics and market intelligence to optimize targeting and call effectiveness.
• Ensure brand plan execution, KPI governance and risk management across competition and access.
• Collaborate with Marketing, Medical, Value & Access and Supply to deliver regional initiatives.
• Develop key accounts and KOLs across priority institutions to sustain demand.

Skills

Leadership

Coaching

Stakeholder management

Communication skills

Analytics

MS Office / Digital literacy

Education

Bachelor’s degree in Life Sciences/Pharmacy/Business or related

MBA/PGDM

Job description

Summary

The Area Manager / RBM is responsible for leading a high-performing sales team to deliver exceptional customer engagement and achieve commercial objectives. This role requires strategic thinking, deep market knowledge, and the ability to translate national strategies into effective local execution.

The Area Manager / RBM is responsible for leading a high-performing sales team to deliver exceptional customer engagement and achieve commercial objectives. This role requires strategic thinking, deep market knowledge, and the ability to translate national strategies into effective local execution. If you are looking to launch a new product in a specialty portfolio in a priority TA and create a meaningful impact for patients, then this is the right place for you By personalizing your approach, using data, and working closely with your team, you’ll help us achieve our mission—making every interaction and outcome matter.

About The Role

Key Responsibilities

• Lead and coach the team to achieve sales, productivity and performance targets through strong in-field coaching, call planning and disciplined execution
• Drive effective pre-launch and launch execution for new product, ensuring readiness across teams, customers, and priority accounts.
• Create and execute regional/territory business plans aligned to brand strategy (targeting, coverage, quarterly priorities, cycle plans) and review progress through regular business reviews
• Drive high-quality, compliant, tailored HCP engagement using evidence-led, value-based selling; strengthen disease/patient pathway understanding and objection handling
• Use sales and prescription insights, analytics and market intelligence to optimize targeting, improve call effectiveness and implement timely corrective actions.
• Ensure brand plan execution and KPI governance (coverage, call quality, demand drivers, availability) and manage risks across competition, access and supply
• Partner with Marketing, Medical, Value & Access and Supply to deliver regional initiatives, resolve customer issues and improve patient access where applicable
• Develop key accounts and KOLs across priority institutions/ clinics to build advocacy and sustain demand
• Support market access and institutional processes (where applicable) to improve adoption, affordability and continuity of therapy.
• Own forecasting and business hygiene: accurate outlook, budget/expense discipline, and timely reporting/documentation.
• Work with distribution/trade partners to ensure availability, primary–secondary alignment and stock/expiry risk control in priority channels.
• Drive omnichannel execution and ensure data quality, privacy and use of approved content.
• Continuously track competition and guideline/evidence updates and translate insights into local actions to protect and grow share.
• Ensure optimal deployment of promotional resources, marketing inputs, and samples, where applicable, in line with business priorities and company policies.
• Build team capability through structured coaching (joint work, role plays, feedback), onboarding, performance reviews and talent development/succession planning
• Promote a culture of compliance, ethics, and continuous improvement & ensure own & team operation within company policies and ethical codes

Role Requirements

• Bachelor’s degree (Life Sciences/Pharmacy/Business or related).
• MBA/PGDM preferred.
• 4–10 years pharma sales experience, with minimum 2 years in Dermatology segment
• 2–4 years experience in team handling with strong leadership, coaching and performance management skills
• Experience in navigating, driving entry and generating demand in government accounts
• Strong market understanding and ability to drive compliant, scientific/value-based HCP engagement.
• Experience in pre-launch planning and launch execution for specialty or innovative pharmaceutical products
• Experience with launch excellence / go-to-market execution and cross-functional ways of working
• Strong analytics that inform business decisions
• Proficiency in MS Office; digital forward approach
• Ability to build strong market networks and engage effectively with key opinion leaders, institutions, and internal stakeholders.
• Strong communication, influencing and stakeholder management skills.
• High ethics and compliance orientation; working knowledge of promotional codes/SOPs.
• High field orientation; willing to travel extensively within the region

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Learn about all the ways we’ll help you thrive personally and professionally.

Read our handbook (PDF 30 MB)