Area Commercial Lead

Sanofi; Mumbai; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A leading biopharma company in Mumbai is seeking an Area Commercial Lead to develop customer engagement plans and drive strategic initiatives. This role demands strong analytical and leadership skills to improve cross-functional collaboration and enhance customer experience through data-driven decision making. The ideal candidate will be pivotal in executing omnichannel strategies and ensuring seamless customer interactions to maximize the impact of campaigns. This role offers a thrilling opportunity to influence healthcare on a large scale.

Qualifications

• Proven experience in commercial roles within the healthcare sector.
• Strong analytical skills to support decision making.
• Ability to lead cross-functional teams effectively.

Responsibilities

• Develop and coordinate area customer engagement plans.
• Drive customer engagement initiatives aligned with brand strategies.
• Facilitate collaboration across teams to enhance customer value.

Skills

Data-driven decision making

Cross-functional collaboration

Customer engagement strategy

Omnichannel marketing

Job description

Strategic Context

• Sanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Now, with its Take the Lead Strategy the objective is to make a greater impact on patients, healthcare systems, and society at large scale. This means (i) pioneering an innovative pipeline and executing transformative launches at scale to bring life-changing new medicines and vaccines to more people, more quickly (ii) modernizing and deploying resources with agility (iii) building a sustainable business that tackles the most urgent healthcare, environmental, and societal challenges of our time.
• Sanofi India is implementing an ambitious transformation plan aligned with our Take the Lead Strategy and Values, with 3 main objectives (i) achieve our target growth for the Diabetes portfolio in Public and Private market (ii) Foster empowerment and autonomy at customer level to create a customer centricity approach (iii) Implement contemporary ways of working for better efficiency.

Key Dimensions

• As an Area Commercial Lead, the role entails developing and coordinating customer engagement plans aligned with brand strategies across the assigned area. The position is responsible for driving data-driven decision making and facilitating cross-functional collaboration to optimize customer experience and business outcomes.

Role & Responsibilities

• The Area Commercial Lead is responsible for bridging the strategy and field execution, ensuring consistent customer experience across all touchpoints while driving data-driven decision making within the organization. His role is pivotal in orchestrating omnichannel customer engagement and facilitating cross-functional collaboration to deliver superior customer value.
• Strategic Planning & Execution:
  • Identify and develop area customer engagement plans in collaboration with Zonal Commercial leads.
  • Drive and coordinate customer engagement initiatives by translating global/brand strategies into field tactics.
  • Support strategic planning and ensure alignment between brand objectives and field execution.
  • Area campaign planning with proper budget control.
• Cross-functional Collaboration & Liaison:
  • Liaise with Zonal Commercial leads (ZCL) on market development & brand engagement activities aligned with Customer Engagement Manager (CEM) and Customer experience planner (CEP).
  • Work in close coordination with Key Account Managers (KAMs) to ensure smooth transition of every account to the calling list of field teams for meaningful engagement.
  • Bridge between HQ and commercial team based on analysis of campaign feedback, insight, execution KPIs and objective evaluation.
  • Facilitate collaboration.
• Data-Driven Decision Support:
  • Support and facilitate data-driven decision-making for field teams by providing regular performance data and analytics.
  • Alert FFs on SFKPIs of each center & monitor outcome efficiencies of efforts.
  • Analyze campaign feedback, insights, and execution KPIs to continuously improve engagement strategies.
• Omnichannel Orchestration:
  • Play the bridge role between HQ omnichannel customer strategy and field force execution.
  • Recognize customer channel preferences and orchestrate seamless experiences.
  • Partner with Commercial Lead on omnichannel and KOL engagement planning and feedback.
• Event & Speaker Program Management:
  • Log speaker engagement programs & liaise with Medical Operations.
  • Coordinate slides & documents required for sessions.
  • Implement regional events, speaker programs, and strategic initiatives.
• Agile Ways of Working:
  • Foster collaboration and agile work seeking to become a self-organized team.
  • Promote continuous improvement and adaptation.
  • Talent management – Build a strong diverse team that is future ready, agile & learning.

Pursue Progress. Discover Extraordinary.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law.