AREA BUSINESS MANAGER

Cadila Pharmaceuticals Limited; Bathinda; Presencial; INR 900 000 - 1 400 000; Tempo integral

Resumo da oferta

Cadila Pharmaceuticals Limited seeks a Field Sales Manager to lead a team of Field Officers across Bathinda. You will drive monthly and annual sales targets, strengthen physician and chemist relationships, and ensure effective execution of marketing strategies in the assigned territory.

You will coach the team, monitor KOL engagement, and optimize coverage and productivity while maintaining compliance and timely reporting through established tools and processes.

Qualificações

• Experience in first-line management is preferred.
• Strong process orientation is advantageous.
• Good interpersonal, analytical, and leadership skills.
• Strong communication, execution capability, and attention to detail.

Responsabilidades

• Achieve monthly and annual sales targets for the area.
• Drive brand-wise target achievement for focus brands.
• Ensure each FO meets territory targets and maximize team productivity.
• Improve business hygiene by reducing returns and expiries.
• Forecast product availability and coordinate with distributors/ C&F.
• Ensure timely collection and receivable targets.
• Develop and manage KOLs and core customers.
• Strengthen KOL relationships via regular visits.
• Track KOL contributions and take corrective actions.
• Support strategic alliances to maximize ROI from key accounts.
• Monitor product performance and expand market coverage.
• Plan manpower needs and fill vacancies timely.

Conhecimentos

Territory planning

Team leadership

Sales target achievement

KOL management

Ethical compliance

Descrição da oferta de emprego

Job Description

Role Objective / Major Purpose of the Job

The incumbent will be responsible for achieving area sales targets by leading and developing a team of Field Officers, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and market development, and driving effective implementation of marketing strategies in the assigned area.

Principal Tasks & Responsibilities

• Sales & Business Achievement
  • Achieve monthly and annual sales targets for the area.
  • Drive brand-wise target achievement, especially for focus/thrust brands.
  • Ensure each FO achieves territory targets and maximize team productivity.
  • Improve business hygiene by minimizing returns and expiries.
  • Ensure accurate forecasting for smooth product availability and distribution.
  • Coordinate with distributors/C&F for effective supply management.
  • Ensure timely collection and achievement of receivable targets.
• Customer & KOL Development
  • Develop and manage brand-specific core customers and KOLs.
  • Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage.
  • Strengthen relationships with KOLs through regular personal visits.
  • Track KOL contribution and implement corrective actions where required.
  • Support strategic alliance programs to maximize ROI from key accounts.
• Product & Market Development
  • Identify core customers for each key product and enhance their contribution.
  • Monitor product performance and address business gaps proactively.
  • Expand market coverage and identify new growth opportunities.
• Team Leadership & Development
  • Lead, coach, and motivate Field Officers to improve in-clinic effectiveness.
  • Conduct joint field work to enhance product knowledge and selling skills.
  • Ensure right customer, right product, and right frequency approach.
  • Maintain discipline in business processes and reporting systems.
  • Drive teamwork, engagement, and retention within the team.
  • Plan manpower requirements and fill vacancies in a timely manner.
• Marketing Program Implementation
  • Ensure effective execution of CMEs, symposiums, camps, and marketing initiatives.
  • Prepare actionable plans during cycle meetings to improve brand performance.
  • Track team productivity and compliance through Phyzii.
  • Implement local strategies under guidance of senior management.
• Reporting & Administration
  • Ensure timely and accurate reporting in Phyzii (self & team).
  • Maintain and monitor primary & secondary sales records.
  • Periodic updating of MCR, chemist, and institution lists as per HO guidelines.
  • Ensure effective Daily Work Planning (DWP) and monitoring via control tools (STP, TP, etc.).

Key Skills & Competencies

Functional / Technical:

• Territory & Business Planning
• Team Leadership & Performance Management
• Sales Target Achievement
• KOL & Key Account Management
• Ethical Compliance & Process Discipline

Behavioural:

• Experience in prior First Line Management experience preferred.
• Strong process orientation is an advantage.
• Good interpersonal, analytical, and leadership skills.
• Strong communication, execution capability, and attention to detail.

Requirements