Analytics and Activation Sales Specialist

NielsenIQ; Maharashtra; On-site; INR 2,800,000 - 4,400,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ is seeking a senior strategic leader to drive analytics and activation growth in India, anchoring research thinking with commercial impact. The role spans solution ownership, enablement, and dedicated cross-country collaboration to prioritize high-value RTM/RGM opportunities.

The candidate will lead GTM initiatives, partner with sales teams, and ensure India-specific training, content, and deployment plans are executed, while aligning with global practice leaders and budgets.

Qualifications

• Master’s degree or a Diploma in Marketing.
• 10-12 years’ experience in Market Research.
• Experience with NIQ Retail Measurement (RMS) or Pricing Solutions (LPO, PnP) is a plus.
• Strong analytical and business acumen; advanced English.
• High negotiation, problem solving & communications skills.

Responsibilities

• Own the A&A portfolio including RTM and RGM and drive commercial growth.
• Collaborate with India SAI sales team and EEMEA experts to define outreach.
• Build and enable the India A&A practice with training materials and campaigns.
• Create Go-to-Market plans, content, decks, and thought leadership events.
• Lead major RFPs and support account teams with proposals.

Skills

Analytical skills

Business acumen

Negotiation skills

Problem solving

Communication skills

Teamwork

Influence

Self-starter

Education

Master’s degree or Diploma in Marketing

Job description

Job Description

This role sits at the intersection of domain expertise and commercial impact – driving the growth of analytics and activation practice while being anchored in research thinking and conceptualizing/modifying solutions to address client's business problem.

Responsibilities

1) Solution Ownership and Commercial Growth

Accountable for A&A portfolio including Route to Market, RTM (Distribution Optimization, Market Prioritization, Precision Areas/Grids, Store Clustering etc.) and Revenue Growth Management, RGM (including Line and price optimizer, Bases Price Advisor, Pricing Conjoint and Custom PnP)

Work closely with India SAI sales team and EEMEA practice area experts to define outreach for the above:

• Identify the solutions with the highest revenue opportunity

• Ensure India needs are met in product development & marketing roadmap

• Provide India team the visibility to product plans and timelines

• Providing necessary training to the commercial team to enable strong client engagement across RTM and RGM solutions.

2) Solution Enablement

Build a strong India community around A&A solutions’ portfolio:

• A community that is formed with Sales & Delivery teams

• Share best practices from A&A teams in other markets or best practices followed across clients within India
• Create and maintain central repository to enable the community

Partner with the India A&A practice leader to build and execute the Go-to Market plans for A&A solutions under remit:

• Campaign calendar (including client roadshows / outreach) & content

• Commercial Decks / Proposal Decks

• Solution One pagers/Flyers

• Create and coordinate Thought Leadership, Webinars and Industry Events (with Inside Sales support)

• Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation etc).

Ensure that India Client business partners are enabled with best-in-class training materials:

• Ensure sales decks & ‘pitch perfect’ examples are available

• Develop automated gift of content (in partnership with Inside Sales)

• Execute and coordinate the training plan

Connect with account leads and Practice counterparts in other countries to identify opportunities to apply in India

3) How to Operate?

This is a individual contributor role and reports to India A&A Practice leader. The role requires strong alignment with commercial leaders in India and Regional Practice leaders in EEMEA:

• Connect with client business partners in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on

• Accountable for new product activation

• Partner with account teams on strategic client engagements, bringing in solution expertise, shaping proposals and leading key pitches where required

• Lead / heavy support to major RFPs

• Proposal writing for inbound briefs and supporting the Vertical/client sellers

• Continuous support to India sales teams in the definition of the best solution for client specific needs – Where to pitch what and how

• Identify white space in the portfolio / unmet client needs

4) Financial Management

• Drive business performance across revenue, pipeline development and solution adoption metrics

• Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

Qualifications

• Master’s degree or a Diploma in Marketing

• Minimum 10-12 years’ experience in Market Research

• Prior working experience on NIQ Retail Measurement (RMS), Pricing Solutions (LPO, PnP) will be an added advantage.

• Has knowledge of research techniques and methodologies

• Has strong analytical skills and business commercial acumen

• English level: advanced oral and written

• High Negotiation, Problem Solving & Communications Skills

• Teamwork: Ability to work with others on tasks and activities without necessarily being the leader

• Influence skills, good level of relationship / networking, internal and external

• Self-starter with solid organizational and planning skills

Additional Information

Our Benefits

• Flexible working environment

• Volunteer time off

• LinkedIn Learning

• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-advanced platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion