Analyst, Business & Competitive Intelligence

Precision Medicine Group; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Precision Medicine Group in Bengaluru seeks an Analyst, Business and Competitive Intelligence to identify sales opportunities and coordinate outreach for Clinical Solutions, Labs and Biospecimens. You will gather market data, analyze competition, and plan activities to support business growth.

You will liaise with Business Development to target companies, provide competitive insights, and ensure data integrity in CRM systems while generating weekly and monthly activity reports.

Qualifications

• Bachelor's degree in marketing/communication/science or business-related discipline or equivalent experience in marketing/sales environment.
• Keen understanding of CRO and specialty labs market and Precision's role.
• Minimum 6 months experience within the product/service sales lifecycle including client identification and prospecting.
• Direct B2B sales experience in service industry.

Responsibilities

• Identify target companies for outreach and nurture outreach.
• Analyze competitive environment and make recommendations.
• Develop an annual outreach plan to secure new and repeat business.
• Coordinate with Marketing to provide collateral supporting sales efforts.
• Maintain data in CRM and sales platforms with timely, accurate reporting.

Skills

Communication skills

Presentation skills

Teamwork

Education

Bachelor's degree in marketing/communication/science or business-related discipline

Tools

CRM software

Job description

Position Summary

The Analyst, Business and Competitive Intelligence is responsible for the identification, information gathering, planning and coordinating of sales-based communication activities for a selection of designated accounts and contacts to effectively support business growth. Ultimately sourcing new sales opportunities for the Business Development team through inbound lead qualification and outbound prospecting inclusive of Clinical Solutions, Labs and Biospecimens.

Essential functions of the job include but are not limited to:

• Periodically liaises directly with the Business Development team to identify specific companies of interest for continued nurtured outreach and meeting/RFP provision.
• Analyzes competitive environment to help make recommendations
• Develops an annual outreach plan (reviewed monthly with LM and Business Development team) focused on securing new and repeat business from current and prospective biotech and pharmaceutical companies based on the analysis of:
• Social media (business news review, financial news, new lead identification, ...)
• Competitive intelligence / business strategy (reviewing competitors' website, conferences, communication/marketing activities)
• Decision makers and influencers within the identified company
• Undertakes research and analysis of Precision's markets, competition, product mix, and specified product markets
• Works closely with the Marketing teams to coordinate appropriate collateral provision to support the sales efforts of the company
• Responsible for updating appropriate systems (Customer Relationship Management, Sales Enablement platforms etc.) in a timely manner to ensure high standards of data integrity and for generating accurate weekly/monthly activity reports
• Provides regular feedback to the LM, and Business Development leadership on the positioning of the company regarding pricing, competitiveness, and market conditions

Qualifications

• Bachelor's degree in a marketing/communication/science or business-related discipline/or equivalent experience in a marketing/communication/business development/sales environment
• Possesses a keen understanding of the CRO and Specialty Labs market and the role that Precision plays in that environment
• Minimum 6 months experience within the product/service sales lifecycle inclusive of client identification and prospecting
• Direct B2B sales experience in service industry

Other Required

• Willingness to undertake domestic and international travel including overnight stays
• Reads, writes, speaks fluently, and comprehends the English language
• Drive and determination to succeed as well as meet and exceed targets and quotas
• Must be adaptable, professional and motivated and understand the sales cycle

Preferred

• Experience in either the CRO/pharmaceutical industry, or the life sciences industry

Competencies

• Exhibits high self-motivation, and is able to work and plan independently as well as in a team environment
• Focuses on continuous improvement, including the ability to make proactive assessments on how to make processes more efficient and people more effective
• Communicates both verbally and in written form in an exemplary manner
• Conducts formal presentations to a wide variety of audiences including scientific /sales/marketing teams

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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at [e-mail].