Acquisition Manager-Branch Banking

Ujjivan Small Finance Bank Ltd.; Suratgarh; On-site; INR 450,000 - 750,000; Full time

Job summary

Ujjivan Small Finance Bank Ltd. seeks an Acquisition Manager for its Branch Banking team. The role focuses on acquiring liabilities from open market, converting existing borrowing customers, and expanding relationships through cross-selling of products within the branch network.

Responsibilities include guiding customers on product needs, maintaining customer relations, and promoting alternate channels. Prior sales experience and AMFI/IRDA certification are preferred and travel may be required.

Qualifications

• Graduate with commerce emphasis or related streams.
• AMFI/IRDA certification preferred.
• 3+ years of sales experience in banking or financial services.
• Knowledge of retail banking products and processes.
• Fluent in local language and strong communication skills.

Responsibilities

• Meet targets on liabilities via branch acquisition and conversion of existing customers.
• Acquire liability customers through branches, personal leads, referrals, and alternate channels.
• Cross-sell secured loan products and pass quality leads to loan officers.
• Maintain customer database and nurture relationships post-sale.
• Drive usage of ATMs/BCs and promote alternate channels while ensuring KYC adherence.

Skills

Sales excellence

Customer relationship

Communication skills

Local language fluency

Education

Graduate (commerce preferred)

AMFI / IRDA Certified

Job description

POSITION DESCRIPTION

JOB TITLE : Acquisition Manager

GRADE : DM-I

DEPARTMENT : Branch Banking

LOCATION : Branch

SUB-DEPARTMENT : TYPE OF POSITION : Full-time

REPORTS TO : Branch Sales Manager - Branch Banking

REPORTING INTO

NA

ROLE PURPOSE & OBJECTIVE

The incumbent will be primarily responsible to -

• Acquire new customers for liabilities from open market


• Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities


• Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers


• Train/assist customers to use ATM and BCs; drive usage of alternate channels

SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

• Target assigned as per the branch


• CASA Book – as per the branch


• TD Book – as per the branch


• Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch


• Number target for all the respective products.


• CA


• SA


• TD

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion


• Understand need and acquire customers who meet the criteria for liability products through either of the below channels:


• Leads generated by branch staff and personal leads


• Referrals generated from existing customers


• Alternate channels


• Maintain the database of the prospects, meet select prospects and manage the relationship thereafter


• Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer


• Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers


• Share customer insights/product related feedback with the Sales Manager - Liabilities

Customers

• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services


• Reduce customer dormancy and customer attrition by continuous engagement / interaction


• Resolves the customer queries on various accounts, FD / RD, remittances & third party product

Internal Processes

• Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents


• Strictly adhere & maintain compliance to KYC norms


• Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash

Learning & Performance

• Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch


• Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities


• Ensure adherence to training man-days/ mandatory training programs for self

Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• Graduate, preferably in commerce and related streams

Experience

• 3+ years experience, preferably in sales

Certifications

• AMFI / IRDA Certified

Functional Skills

• Basic knowledge on retail banking products


• Documentation skills


• Process compliance focus


• Communication skills: fluent in the local language

Behavioral Skills

• Courteous customer service skills


• Time Management


• Selling skills


• Telephonic cold calling skills


• Willingness to travel & relocation as per business requirements and career opportunities

Competencies

• Planning & Organizing


• Driving Execution
  
• Managing Relationships


• Customer Focus

KEY INTERACTIONS

INTERNAL

EXTERNAL

• Branch Team – Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team


• Regional Product & Marketing team


• State HR


• BC Agents

PREPARED BY: Priyanka Pal

DATE: 20-03-2026

REVIEWED BY: Jyothi Mohan

DATE: 24-03-2026

LAST UPDATED BY: TM Team

DATE: 27-03-2026

This is Internal document.